Marketing Director

Marketing Director - Full-time, Remote

A Day in The Life :

We're hiring an experienced, strategic, results-driven Marketing Director to lead our entire marketing function, overseeing both paid and organic channels. You will directly manage, coach, and hold accountable our marketing manager, email specialist, data analyst, ad creation specialist, and content teams (blogs, SEO, video, social media).

Your primary responsibility will be driving our teams to consistently meet or exceed quarterly lead generation targets through strategic oversight, continuous coaching, clearly defined KPIs, and rigorous accountability. You will collaborate closely with the CEO to create compelling offers, refine marketing strategies, and ensure outstanding performance across all marketing initiatives.

The role will start as part-time initially to assess mutual fit. Upon confirmation of alignment and performance, we will quickly transition you to full-time.

As a senior leader, you must be fully aligned with our top three core values : Results / week, not hours / week. Act in BeMo's best interest. Obsess over students.

Note : This role is not suited for someone seeking to coast or searching for a traditional "9 to 5" job. We measure success strictly by outcomesnot by effort or intentions. Achieving results might require working evenings or weekends at times. Only those ready to fully embrace this results-oriented culture should apply.

What You Will Do :

• Manage, coach, and hold accountable all marketing team members (marketing manager, email specialist, data analyst, ad specialists) and content team members (content manager and creators).
• Ensure weekly sprints, tasks, and KPIs are consistently met, reviewing work quality and effectiveness.
• Strategically guide and assist the paid ads and content teams to consistently achieve quarterly lead generation targets.
• Collaborate directly with leadership to create compelling, innovative offers and detailed instructions for marketing execution.
• Continuously monitor marketing metrics and proactively adjust strategies to ensure sustained growth and performance.
• Provide weekly reports and insights clearly outlining marketing team performance, challenges, and recommendations.
• Foster a high-performance, accountable, and results-driven culture within the marketing team.
• Ensure flawless creation of ad directions, posting, and optimization.
• Ensure flawless creation of split test direction and execution.

We'd Love to Hear From You If You Have

What We Offer :

Why BeMo?

At BeMo, our mission is rooted in the belief that education is a universal right, not a privilege. We are driven by the vision of empowering individuals, regardless of background, to choose their desired professions based on intrinsic motivation. With a track record of assisting tens of thousands of students worldwide, we've transformed the admissions landscape for diverse candidates, from first-timers to re-applicants, and those with varying academic profiles. At BeMo, success is not confined by conventional metrics; it's about personalized guidance that consistently saves applicants time, money, and energy.

We're committed to inclusivity and understand that financial barriers can be real obstacles. That's why we offer plenty of free resources to support individuals who may face financial constraints, helping them overcome these challenges and successfully secure a spot in their desired program.

Our Hiring Process :

Our hiring process includes multiple steps. You will progress to each step if we believe there's a good match for both parties. The process includes a review of your application, a skills assessment test, a virtual OR phone interview, a face-to-face interview with select members of our team via video conference and lastly, reference calls.

How to Apply :

Simple. Click "Apply" and fill out the short application form. We won't be able to individually respond to all applicants, but if we feel that you're a strong match, we will be in touch via email to proceed with your application. Thanks, and we look forward to hearing from you!

BeMo is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation for disability during any stage of the recruitment process, please indicate this in your cover letter. BeMo is strongly committed to inclusion and diversity within its community and welcomes all applicants including but not limited to : visible minorities, all religions and ethnicities, persons with disabilities, LGBTQ persons, and all others who may contribute to the further diversification of ideas.