Chief Marketing Officer (CMO)Everyday Dose Inc. • Austin, TX, US

Chief Marketing Officer (CMO)

Everyday Dose Inc. • Austin, TX, US

job_description.job_card.variable_days_ago

serp_jobs.job_preview.job_type

serp_jobs.job_card.full_time

serp_jobs.filters.remote

serp_jobs.filters_job_card.quick_apply

job_description.job_card.job_description

About Everyday Dose

Most people start their mornings with coffee that leaves them jittery, crashing, and running on empty. Everyday Dose exists to fix that because people deserve a morning ritual that actually feels good. We make functional coffee, matcha, and creamers that deliver calm energy, steady focus, and real well-being. No crash, no jitters, no gut issues. After serving more than 1.3 million customers and expanding into national retail, we’re hiring driven, thoughtful people who want to help redefine how the world starts its day at scale.

The Role

This is not a title-upgrade job. We’re looking for a CMO who has already led a $100M+ CPG brand through the transition from DTC → omnichannel retail — and knows exactly how to build the organizational, creative, and operational backbone for sustained growth.

You will own :

Brand (positioning, storytelling, creative vision, campaigns)
Growth (performance marketing, media mix, attribution)
Retention / Lifecycle (building a real team, CRM, subscription strategy)
Community & Content (UGC engine, influencer, creators, ambassadors)
Retail Marketing (shopper, wholesale, retail velocity engines)
You partner tightly with the CEO on big moments, partnerships, and vision, and with the President on execution, resourcing, modeling, and operational excellence.

Your mandate :

Build a marketing org that is fast, functional, emotionally resonant, brand-first, performance-driven, and capable of taking Everyday Dose from $100M → $250M+.

What You’ll Do :

1. Own and Evolve the Everyday Dose Brand

Steward the brand’s emotional core (“A bit better, every day”), tone, and identity

Lead brand campaigns around key platforms (First Domino, Meet You on the Other Side, etc.)

Translate abstract brand strategy into clear messaging, briefs, and creative systems

Ensure consistency across DTC, retail, OOH, social, UGC, influencer, PR, and product

2. Build a High-Performance Growth Engine

Architect an efficient media mix across Meta, Google, TikTok, YouTube, CTV, influencers, affiliates, and emerging channels

Maintain rigorous CAC / LTV guardrails as we scale spend

Ensure attribution modeling and cohort insights drive spend allocation

Partner with creative to systemize high-velocity testing

Build the growth org : VP Growth, media buyers, analysts, UGC / creative strategists

3. Build a World-Class Retention Org

(One of the biggest gaps we’re filling)

Build and lead lifecycle / CRM, subscription, and post-purchase strategy

Develop rapid experimentation culture across email, SMS, onsite, product experience, and subscription journeys

Partner with CX leadership to translate retention insights into improved product and experience

Own metrics : M2 / M3 retention, subscription LTV, AOV, repeat rate

4. Lead Integrated Creative + Content

Build the in-house UGC / content engine (1,000+ videos / year)

Develop UGC frameworks, creator playbooks, and scalable storytelling

Oversee brand creative : campaigns, photography, video, scripts, retail displays, OOH

Ensure creative moves fast but maintains quality and brand consistency

5. Drive Retail & Wholesale Marketing Strategy

Develop retail launch playbooks (Target, Costco, Sprouts, etc.)

Own shopper marketing, promo calendars, retail media, field marketing

Create velocity-driving programs to support sell-through

Build partnerships with retailers and sales to ensure dominance in-store

6. Build a Strong Marketing Organization

Based on your leadership philosophy :

CMO : gets paid to drive output, not operate tactically

VPs : build the org and systems under you (Growth, Brand, Creative, Retail)

Directors : demonstrate expertise and manage vertical execution

Managers : guide and learn

Associates : lean in and support the engine

You will :

Design the full 12–18 month org roadmap (headcount, sequencing, ownership)

Hire and coach senior leaders who elevate speed, clarity, and quality

Create cross-functional rituals and accountability frameworks

Replace complexity with clarity

7. Be a Strategic Partner to CEO & President

Work closely with CEO on big brand moments, partnerships, and long-term narrative

Work closely with President on financial modeling, prioritization, operational tempo, and resource allocation

Be a key voice in company strategy, product roadmaps, and growth bets

What Success Looks Like in 12 Months

A fully operational growth + retention + brand engine

Consistent CAC efficiency and LTV expansion

A clear, iconic brand platform that unifies creative and messaging

Retail launches executed flawlessly with strong velocities

A 12-person retention org built and producing wins

Content engine producing 100–150 new assets / month

A marketing org that feels fast, aligned, grounded, functional, creative, joyful

Revenue on path from ~$100M toward $150M–$200M

Requirements

Must Haves :

10–15+ years in CPG marketing, with at least one role owning $50M–$250M growth

Led a brand through DTC → omnichannel retail transition

Proven ability to build and scale marketing orgs from 20 → 60+

Deep understanding of growth marketing and creative testing

Strong brand storyteller who can translate emotion into execution

Experience with UGC creator ecosystems, paid social engines, and retail marketing

Competence with forecasting, modeling, and data-driven decision making

Known for clarity, speed, and building high-trust, high-output teams

Who Thrives Here

Builders who love rolling up sleeves without losing altitude

Leaders who bring order to chaos without killing creativity

Operators who love both brand emotion and performance discipline

People who move fast but think deeply

Leaders who care about humans, culture, and community

Those who believe “better every day” is a way of operating, not a tagline

Benefits

Competitive salary + performance bonus + meaningful equity.

We’re looking for someone who will help build a generational brand.

serp_jobs.job_alerts.create_a_job

serp_jobs.job_card.full_time

Vice President & Chief Marketing & Communications Officer.Esteemed organization providing admissions-related products & services to law schools. The Company is in search of a Vice Presid...serp_jobs.internal_linking.show_more

serp_jobs.last_updated.last_updated_1_day • serp_jobs.job_card.promoted

Chief Revenue Officer (CRO)

Confidential • Austin, TX, US

serp_jobs.job_card.full_time

Well-established private equity firm.Venture Capital & Private Equity.The Company is in search of a Chief Revenue Officer (CRO) and Operating Partner to lead and manage the revenue-generating p...serp_jobs.internal_linking.show_more

serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted

Chief Marketing Officer (CMO) and Vice President, Growth Marketing

Confidential • Austin, TX, United States

serp_jobs.job_card.full_time

Chief Marketing Officer (CMO) and Vice President, Growth Marketing.Small business specializing in live events, online training courses & coaching services. Professional Training & Coaching.The Compa...serp_jobs.internal_linking.show_more

serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted

Vice President, Growth Marketing

Confidential • Austin, TX, US

serp_jobs.job_card.full_time

Vice President, Growth Marketing.Leading provider of research & advisory services for utilities in the energy industry.Information Collection & Delivery. Utilities & Waste Treatment.The ...serp_jobs.internal_linking.show_more

serp_jobs.last_updated.last_updated_1_day • serp_jobs.job_card.promoted

Vice President of Product Marketing

Confidential • Austin, TX, US

serp_jobs.job_card.full_time

Vice President of Product Marketing.Top intelligent revenue platform.Information Technology & Services.The Company is seeking a Vice President of Product Marketing to lead the global function a...serp_jobs.internal_linking.show_more

serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted