Product Manager

Scope of Position

The Product Manager drives profitable growth within assigned product lines by developing and executing a comprehensive strategy across the 4 P’s—Product, Price, Place, and Promotion . This position combines strategic insight with hands-on execution to optimize product performance, enhance market competitiveness, and enable sales success.

Reports To : Senior Director, Product Management

Responsibilities

• Product Management
• Existing Portfolio Management
• Analyze and optimize SKU mix; lead rationalization of underperforming items and manage slow-moving or obsolete inventory disposition.
• Identify portfolio gaps and recommend new product opportunities aligned with business objectives.
• Monitor sales performance to identify issues and implement corrective actions.
• Lead and support cost-reduction initiatives for key product lines.
• Partner with Supply Chain and Manufacturing to refine product specifications, pricing metrics, and procurement strategies.
• Ensure product data accuracy and consistency across all systems.
• New Product Development
• Develop and maintain product roadmaps to achieve a 20%+ vitality index , focusing on innovation, value creation, and brand alignment.
• Collaborate with Product Development and Project Management to ensure timely and successful product launches.
• Work closely with Sales teams to ensure effective market adoption and product success.
• Price Management
• Continuously monitor competitive pricing and market trends to ensure optimal positioning.
• Recommend and execute pricing adjustments to drive both volume and margin dollar growth.
• Conduct pricing experiments to evaluate demand elasticity and uncover margin improvement opportunities.
• Place (Channel Strategy)
• Define target sales channels (e.g., dealers, e-commerce, cash-and-carry) for product categories.
• Determine pack sizes, packaging, and labeling requirements by channel and coordinate cross-functional implementation.
• Partner with distributors to create and execute merchandising strategies that enhance visibility and sales.
• Collaborate with eCommerce teams to ensure accurate, optimized product content.
• Promotion
• Partner with Marketing to create compelling promotional assets for both new and existing products.
• Define advertising and promotional strategies for key product categories.
• Build and manage a promotional calendar in coordination with Marketing, Sales, and Supply Chain teams.
• Plan promotional pricing strategies and materials for key events such as distributor meetings, buying group shows, and trade events.

Qualifications

• Bachelor’s Degree required; Master’s Degree preferred
• 5+ years of experience in Product Management or Price Management
• B2B Sales experience required
• Proven leadership, communication, and analytical skills
• Strong cross-functional collaboration and strategic planning abilities