Content Strategist

Content Strategist

The Commercial Appeal / commercialappeal.com, part of the USA TODAY NETWORK, is looking for a content strategist to oversee a team of business and suburban reporters on its award-winning and talented news team. The right candidate loves coaching and developing journalists who reveal important news, create stories with power and clarity and bring crucial context that helps our audience make sense of life in our city, in this time.

We want a content strategist to help shape coverage for a team that covers such major players as FedEx, Ford's BlueOval City, xAI as well as growth & development in Memphis and the suburbs. The right candidate has a track record of guiding innovative, revelatory investigative and enterprise work and knows how to retain loyal audiences and cultivate new ones.

The content strategist will work with the News Director, Executive Editor, Metro Editor, digital strategists and audience team members to grow audience in Memphis.

The Commercial Appeal, the region's dominant news organization, is located in Memphis, population 600,000. The CA covers Shelby County, a vibrant, diverse county of 1.1 million people where Memphis is the county seat. This area is a major logistics anchor, home to 30,000 workers from FedEx, the region's largest corporation and a significant global player based in Memphis. In addition, St. Jude Children's Research Hospital and AutoZone are international companies based in Memphis. The entertainment and food scenes are unrivaled, and Beale Street is an iconic entertainment district. The city is also home to the NBA's Grizzlies.

Responsibilities :

• Leads and coaches team reporters.
• Helps guide the news organization in covering topics and issues most important to key audiences. Works with the digital strategist and audience team members to adjust content direction as data dictates. Works with marketing and advertising colleagues on content initiatives, ranging from new products to native advertising and content sponsorships.
• Oversees content strategy for your team, aggressively using data and leveraging audience analysts to make sure content decisions focus on the needs of the target audiences :
• Directs content creation team and works collaboratively with the digital strategist and the audience team to ensure a steady flow of quality content to provide the right elements on the right platforms at the right time.
• Collaborates with the production team to ensure the right mix of content to maximize user experiences each day.
• Directs and champions investigative and First Amendment journalists.
• Monitors real-time metrics to develop a clear picture of audience needs.
• Provides excellent customer service, helping readers find answers and solutions.
• Represents the newspaper to community leaders and members of the community.

Requirements :

We are eager to learn more about you and how you fit this role. When you apply, don't limit your upload to a resume; show us what you've done. To do so, put together a single document file that includes the following, in this order :

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee's race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant's disability or religion, to complete this employment application and / or any other process in connection with an individual's application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.'s Recruitment Department at Recruit@gannett.com.