Marketing Operations Director- Digital Campaign

Marketing Operations Director

Location : This role requires associates to be in-office three days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance. This approach combines structured office engagement with the autonomy of virtual work, promoting a dynamic and adaptable workplace. Please note that per our policy on hybrid / virtual work, candidates not within a reasonable commuting distance from the posting location(s) will not be considered for employment, unless an accommodation is granted as required by law. Alternate locations may be considered if candidate resides within a commutable distance from an office.

How You Will Make An Impact

• Develops and leads projects that optimize and automate campaign operations, processes and procedures.
• Partners with business-unit specific marketing management, member communications, B2B communications, and the Marketing Planning & Strategy team to implement large scale projects and process changes.
• Assesses data to identify opportunities and provide insights for new strategies / initiations to drive increased campaign performance.
• Provides recommendations and creates compelling business cases to improve campaign performance.
• Stays up to date on industry best practices, new trends and technologies, and platform updates to identify test / beta opportunities, new technology and trends.
• Builds long term strategy, road map and business cases for investments in campaign management and optimization to drive long term impact for the business.
• Creates and maintains repeatable processes, workflows, best practice guidelines and playbooks.
• Manages change management and cross functional communications including communicating with the stakeholder, keeping track of timelines, objectives, and accomplishments with a wide range of stakeholders.
• Helps implement operational campaign performance standard and establishes processes for tracking & measurement of those standards.
• Assists with the development of annual departmental budget and tracks monthly year-to-date budget status.
• Works cross-functionally within the Chief Growth Office (CGO) and other internal teams, external vendors and key stakeholders across the business on various projects including technical integrations and project executions.
• Leads RFP initiatives (creative, multimedia, etc.)

Minimum Requirements

Requires a BA / BS degree and a minimum of 7 years of related experience; or any combination of education and experience, which would provide an equivalent background.

Preferred Skills, Capabilities, and Experiences

For candidates working in person or virtually in the below location(s), the salary range for this specific position is $122,584 to $200,592. Locations : California; Illinois; Massachusetts; New York

In addition to your salary, Elevance Health offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). The salary offered for this specific position is based on a number of legitimate, non-discriminatory factors set by the company. The company is fully committed to ensuring equal pay opportunities for equal work regardless of gender, race, or any other category protected by federal, state, and local pay equity laws.

Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by the hiring manager, associates are required to work at an Elevance Health location at least once per week, and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process. The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient / member-facing roles to become vaccinated against COVID-19 and Influenza. If you are not vaccinated, your offer will be rescinded unless you provide an acceptable explanation. Elevance Health will also follow all relevant federal, state and local laws. Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact elevancehealthjobssupport@elevancehealth.com for assistance. Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws, including, but not limited to, the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.