Account Executive
Are you a sales professional ready to help local businesses thrive in one of the fastest-growing markets in the country? KIVI, the E.W. Scripps ABC affiliate in Boise, Idaho, is seeking a dynamic Account Executive who will partner with local and regional businesses to deliver compelling multi-platform advertising solutions. This role offers the opportunity to work with cutting-edge advertising platforms including Over The Top (OTT) video, search strategies, social media, digital display, and broadcast television to drive real results for our clients.
What You'll Do :
- Sell advertising solutions to local and regional businesses and advertising agencies.
- Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment.
- In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available.
- Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers.
- Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers.
- Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals.
- Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due.
- Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels.
- Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.
- Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
- Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts
- Perform other duties as assigned.
What You'll Need :
BS / BA in related discipline preferred or equivalent years of experienceGenerally 2+ years of proven sales success preferredExperience in strategic account management, broadcast ratings and digital execution preferredValid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.What You'll Bring :
Highly self-motivated and goal focusedHighly creative and innovative thinkerStrong influencing, selling and upselling skillsEffective teamwork and collaboration skillsVery strong analysis and data interpretation - able to translate needs and research data into sound marketing proposalsExceptional verbal and written communication skillsOutstanding presentation abilities (in person / virtual, small / large groups, all levels)Strong time management and organizational skillsProficient with Microsoft Office (Word, Excel and PowerPoint)Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)What We'll Offer :
Uncapped sales commissionMonthly allowance for mileage and cell phoneExtensive Scripps Sales Process trainingA career path to grow your professional experiencesFull medical, dental and vision benefits, as well as certain other health and wellness benefitsRetirement savings plan with company matchOther key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.Where You'll Live, Work and Play :
Boise, Idaho offers an exceptional quality of life with the perfect blend of urban amenities and outdoor adventure. As one of the fastest-growing cities in America, Boise boasts a thriving downtown scene with local breweries, farm-to-table restaurants, and a vibrant arts district. The city sits at the foothills of the Boise Mountains, providing year-round recreation opportunities including world-class skiing at Bogus Basin just 16 miles from downtown, hiking and biking trails throughout the Boise Foothills, and the scenic Boise River Greenbelt that winds through the heart of the city.
The area's strong economy is driven by major employers in technology, healthcare, and manufacturing, creating a diverse business environment perfect for advertising sales professionals. With over 300 days of sunshine annually, affordable housing compared to other western cities, and no shortage of outdoor activities from whitewater rafting to mountain biking, Boise consistently ranks among the best places to live in America.