Paid Social Manager

Job Description

Job Description

About Away

We believe travel makes us better. Launched in 2016 with one perfectly designed carry-on, we now offer a range of luggage and travel essentials for every journey. Together we create, innovate, and embark on this journey as a community of travelers, helping to make travel more seamless for everyone.

Join The Crew

We are hiring a Paid Social Manager to our growth marketing team. This position reports to the Senior Director of Acquisition Marketing and will take Away further by owning the strategy, management and execution of Away’s paid social portfolio. The ideal candidate will have proven experience driving full funnel customer acquisition via social media channels in a fast-paced, growth focused organization.

What you’ll do as the Paid Social Manager

You’ll own the channel-level strategy, execution, and tracking of paid social channels (including but not limited to Meta, TikTok, Reddit, Pinterest, and new channel testing) to support Away’s omni-channel full funnel growth goals

You’ll manage multi-million dollar media spend (forecasting, tracking daily / weekly pacing, etc.)

You’ll ensure a measurement strategy, reliable tracking capabilities, and robust ROI reporting are in place for all paid social channels, fully leveraging our Martech tools

You’ll drive creative strategy and testing roadmap in partnership with Brand and Creative teams, balancing brand storytelling with performance and channel best practices

You’ll serve as a key stakeholder in the Away influencer strategy, driving the roadmap, execution, and tracking of Paid influencer content

You’ll be responsible for the full customer journey from Paid Social ad to the website, partnering with the ecomm team to optimize landing page experience and improve funnel KPIs

You’ll manage a team of external partners and tools to support the day to day strategy and operations of the Paid Social channels

You’ll develop and manage rigorous testing among the entire channel mix to identify, size, and pursue new opportunities for channel growth and optimization across customer segments and in support of broader Away strategic pillars

You’ll serve as the internal Paid Social marketing expert to build up organizational competences by staying ahead of platform changes and best practices

Who you are

You’re an experienced paid social specialist, with a minimum of 5 years of relevant paid social experience in a data-driven, high-growth environment; experience at an omni channel retailer with DTC roots strongly preferred, but not required

You have a proven track record of managing multi-million dollar annual budgets with rigorous performance targets

You have experience managing a Paid Social program in-house

You’re extremely organized, detail-oriented, process oriented and thrive at proactively managing multiple workstreams

You have exceptional analytical and data-driven problem-solving skills, with a technical lean; exceptional skillset in Excel, Web Analytics tools (e.g. GA, Amplitude), and Dashboarding platforms (e.g. Looker, Tableau) required

You’re an early adopter of new technology and eager to disrupt old ways of working using AI tools

You possess superior leadership and collaboration skills, with high level of initiative and self-direction

You’re creative and innovative; you love to build great new things that are fresh and unique while staying on brand

You’re agile, and motivated by a fast-paced and ever changing environment

You’re passionate about transforming travel for all (but that’s a given!)

Excited to join the team, but not sure you meet all of the qualifications? Please apply, we’d still love to hear from you.

Who We Are

We’re travelers. Travel is about the journey - the transformative experiences and the growth each trip offers. All employees are encouraged to take time to get away through our variety of time away from work offerings.

We’re driven. The work we do matters and collectively drives impact. No matter the job title, everyone at Away is a meaningful contributor in unlocking our ever growing potential.

We’re supportive. We value the entirety of your life's journey, not just the milestones. You'll find an environment that celebrates balance, understanding that your personal passions and commitments outside of work, are threads of the same fabric that makes you unique.

What We Offer

Our total rewards are inclusive of both compensation and benefits. What we offer within a salary range is dependent on a number of factors, including scope and qualifications for the role, skillset, and balancing internal equity relative to other Away employees. Salary and benefit offerings are reviewed during phone screenings to ensure alignment.

Compensation : $120,000.00 - $130,000.00 annually

This role is eligible to participate in Away’s Annual Company Performance Incentive Bonus Plan, the terms of which are determined at the discretion of the company

Equity Grant : commensurate with level determined at the discretion of the company

Benefits Overview :

Take care of yourself and your family through our health insurance offerings

Invest in your future by participating in our 401(k) (with a company match!)

Find balance through our many paid time off programs (vacation, wellbeing, holidays, summer Fridays, and compassion leave - just to name a few!)

Build your travel uniform through discount codes, product stipends, and giveaways

Give back through company-sponsored volunteer and charitable opportunities

How We Work

This is an office-based position that works from our Soho, NYC office four days a week. Our working hours are 9am-6pm et, but we embrace a common-sense approach to flexibility in the workplace. It’s about being present, engaged, and balancing work with real-life needs.

Our Commitment

As a company that values diversity, equity, and inclusion, Away seeks individuals of all backgrounds and experiences to apply for this opportunity. We’re creating an environment where everyone can thrive. Our customers are global and diverse, so we’re building a team that is too. Through initiatives like our Employee Resource Groups, anti-racism training, and bias prevention initiatives, we’re building the cultural foundation that gives people the emotional and physical space to bring their authentic selves to work.

EEOC Statement :

Away is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.

Away is committed to providing reasonable accommodations for individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at talent@awaytravel.com.

Compensation Range : $120K - $130K