Job Description
Job Description
Description :
We’re hiring a versatile Digital Marketing Manager to lead our in-house SEO, local search, and paid search advertising efforts . You’ll manage all aspects of digital visibility across multiple pediatric dental and orthodontic practice brands—developing and optimizing campaigns that drive new patient growth.
This is a high-impact role at the ground floor of a growing marketing team. You’ll be responsible for the planning, execution, and performance of digital campaigns across Google Ads, GMB profiles, and key SEO / GEO channels.
What You’ll Do
Paid Media (Google Ads)
- Build and manage search, display, and remarketing campaigns across multiple practice locations
- Optimize campaign structure, bidding, keywords, copy, and landing page performance
- Report on spend, performance, CPL, and ROI; make ongoing improvements
- Manage budgets of ~$20–30K / month across brands
SEO + Local Search
Audit and optimize local listings (GMB / GBP), directory citations, and schema markupImprove on-site SEO : metadata, page speed, heading structure, and content taggingOwn BrightLocal / Yext listings tools and Google Search Console analyticsImprove organic rankings and local relevanceEnsure practice brands are represented in AI platforms (GEO)Strategy & Collaboration
Work closely with the VP of Marketing and external designers / writersEnsure consistency across brands while optimizing for local differentiationSupport reporting via Looker Studio and other analytics dashboardsWork with external teams to maximize performanceRequirements : What You Bring
3+ years of experience in digital marketing, with strong proficiency in both SEO and Google AdsExperience working in or with dental practices or DSOs , ideally in Pediatric or Orthodontic specialtiesFamiliarity with multi-location / local SEO best practicesStrong knowledge of Google Ads, Google Analytics (GA4), GSC, and related toolsExperience using platforms like BrightLocal, SEMrush, WordStream, or similarAgency experience is a plus—but the ability to own execution is keyBased in or near Broward County, FL, with the ability to work from our office 1x / weekBonus Points For
Experience managing digital campaigns for medical / dental groupsKnowledge of Meta Ads or YouTube AdsGoogle Ads, GA4 certification(s)Familiarity with HIPAA-compliant tracking or healthcare-related ad requirementsWhy Join Us?
Opportunity to shape the digital foundation of a growing dental groupAutonomy, impact, and collaboration with doctor-ownersFast-paced, values-driven environment that prizes integrity, growth, and leadershipCompetitive compensation and a pathway to grow into a leadership role