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Creative Director
Creative DirectorPaper Street Media • Rochester, NY, US
Creative Director

Creative Director

Paper Street Media • Rochester, NY, US
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Creative Director

We are web-based video-on-demand networks with a focus on adult entertainment, based out of Downtown Miami. We are a group of creative souls with diverse backgrounds. If you are also a true believer of work hard & play hard, this is the place to be. At PSM, you will enjoy a fun & casual environment, team-building retreats, startup spirits, and great benefits.

The primary role of the Creative Director is ideal for a visionary leader who blends creative excellence with commercial savvy and thrives in a dynamic, fast-paced, and culturally nuanced environment. You will be at the forefront of shaping our studio brand and its affiliated properties into category-defining experiences that resonate with millions of fans worldwide.

This job is a remote position. The job will expose you to the content of adult nature. If this is something you are not comfortable with, please do not apply. We will contact you via email only. We will not contact you via phone calls or any 3rd party messaging system. Please be aware of any job offer scam. The job will start on a 90-day probationary period.

Learn more about us here http : / / paperstreetmedia.com / .

What You'll Be Doing :

  • Own and evolve the voice of our tone, language, and visual DNA.
  • Oversee all creative projects across branding, campaigns, and digital content streaming assets, social media, and multimedia production.
  • Lead and mentor a high-performance team of designers, copywriters, video editors, and motion graphic artists.
  • Own all copywriting from headlines to landing pages to CTAs and ensure every line reflects insight, emotion, and persuasive power.
  • Inject emotion, engagement, and entertainment into every creative, while always selling.
  • Collaborate closely with executive leadership, Growth, Marketing, and Studio to define and enforce brand guidelines.
  • Translate business strategy into creative that hijacks attention, builds desire, and drives action, all grounded in a high-level understanding of customer psychology.
  • Develop KPIs and testing frameworks to inform data-led iteration and optimize conversion.
  • Ensure every touchpoint, from thumbnails to tour pages, is the most radiant version of itself.
  • Supervise all stages of the creative lifecycle from brief to concept to Launch delivering conversion-optimized and premium content across all platforms.
  • Partner with media buyers and growth marketers to create performative media that maximizes ROAS.
  • Manage creative budgets, timelines, and vendor relationships with efficiency and scale in mind.
  • Drive breakthrough campaign concepts, stunts, and original IP that disrupt the category and elevate the brand.
  • Explore and champion emerging formats, AI-generated content, interactive experiences, and virtual storytelling.
  • Track trends across adult entertainment, fan monetization, and digital content to keep the creative approach fresh and future-ready.
  • Maintain deep knowledge of compliance, localization, and audience behavior across tube sites, affiliate ecosystems, and fan platforms.
  • Serve as the brand steward of the studio's visual identity, copy, and creative systems across all owned, earned, and paid media.
  • Develop scalable design systems and creative templates to support rapid, global deployment.
  • Understand and optimize the entire sales funnel from click to conversion with experience in e-commerce, SaaS, or DTC environments.
  • Collaborate on landing pages, email flows, and retention campaigns that turn browsers into buyers.
  • Elevate all brand asset models, thumbnails, landing pages, trailers, emails, and posts into magnetic, high-converting experiences.
  • Own testing, performance feedback, and creative iteration loops based on real-time insights.
  • Be an amazing cultural fit. Lead with energy, taste, humor, and vision.
  • Champion creative excellence and integrity while moving fast and staying curious.
  • Build a creative culture that's fun, high-performance, and fearless.
  • Take on additional responsibilities as needed to support overall goals.

Must Haves :

  • 10+ years in creative leadership rolespreferably in adult entertainment, ecommerce, SaaS, digital media, or gaming.
  • A portfolio that shows you know how to sell with style : emotional, high-impact, data-driven creative across performance marketing and fan engagement.
  • Deep experience with sales psychology, visual storytelling, and funnel optimization.
  • Proven ability to scale creative ops in fast-growth environments with high content velocity.
  • Fluent in English; proficiency in Spanish highly preferred.
  • Nice To Haves :

  • Experience with adult content production, affiliate marketing, or subscription-based digital media.
  • Familiarity with platforms that are subscription-based or custom OTT ecosystems.
  • Experience managing nearshore or remote teams with cultural fluency and empathy.
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    Creative Director • Rochester, NY, US

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