Senior Demand Generation Manager

Senior Demand Generation Manager

At Twilio, we're shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you're part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we're acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

About the Job

This position is needed to lead testing and optimization across paid media channels and marketing campaigns while advancing AI and LLM-driven paid strategies. This role blends analytics, vision and creative execution to build frameworks that embed experimentation into every campaign and develop a paid media AI roadmap that keeps Twilio marketing at the forefront of innovation and advertising efficiency.

The ideal candidate has a proven record in ad platform management, testing, optimization, audience segmentation, and conversion optimization, with the ability to translate data into outcomes to create measurable, scalable growth.

Responsibilities

In this role, you'll :

• Stay current on digital and AI-driven marketing trends to identify, test, and implement new tools and strategies to keep Twilio at the forefront of marketing technology, innovation and efficiency.
• Collaborate with marketing engineering, analytics, campaign management, product marketing, creative teams, external partners and more to enhance campaign and media performance and drive measurable returns on ad spend.
• Optimize marketing campaigns across multiple channels including Google Ads, LinkedIn, Meta, Reddit, Microsoft Ads, Twitch, programmatic, premium publishers, software review sites, and more by distilling performance insights and providing actionable recommendations to stakeholders.
• Oversee partner relationships, including holding quarterly business reviews, performance tracking / ROAS analysis, encouraging product / feature adoption, supporting contractual negotiations, and finding opportunities to increase channel productivity.
• Contribute to quarterly financial planning and ongoing budget optimizations based on channel and campaign performance to ensure investment delivers maximum results.
• Partner with engineering and analytics teams to enhance campaign audience segmentation and conversion actions to improve campaign efficiency.
• Regularly leverage Tableau and other analytics suites to measure campaign performance, diagnose and escalate issues, and build data-driven recommendations for relevant stakeholders.
• Design, execute, and analyze multivariate tests to improve conversion rates and campaign effectiveness.
• Be comfortable with reading out to campaign performance, insights, test plans and outcomes, strategy and roadblocks to senior marketing leadership.

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

This role will be remote, and based in Alberta, British Columbia, or Ontario, Canada.

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

The estimated pay ranges for this role are as follows :

The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.