Shopper Marketing Manager

Shopper Marketing Manager

Bobbie is creating a parenting culture of confidence, not comparison. And it starts with how we choose to feed our babies. We crafted our European style infant formula with purposefully sourced, organic ingredients to give parents a product they are proud to feed their babies, direct to their doorstep. Bobbie is proud to be the only US formula that is designed to meet both FDA and EU standards. Although 83% of parents turn to formula in the first year of their baby's life, this is the silent majority that is often shamed for not being able to exclusively breastfeed. Co-founded by two moms and created by a team of mom scientists, nutritionists, pediatricians, and lactation consultants, the Bobbie team knows first hand that there is no one size fits all for feeding. With Bobbie, we hope you can Bottle Boldly.

The Role

We're seeking an experienced Shopper Marketing Manager to lead our retail marketing strategy and drive conversion at the point of purchase. In this role, you'll bridge the gap between brand marketing and sales, creating compelling shopper experiences that educate parents and drive purchase decisions across retail channels. You'll be responsible for developing and executing shopper marketing programs that increase brand awareness, trial, and loyalty in both traditional and emerging retail environments.

What you will accomplish :

• Develop and execute comprehensive shopper marketing strategies across key retail channels including grocery, mass, specialty, and e-commerce
• Partner with sales team to create retailer-specific marketing programs that drive traffic, conversion, and basket size
• Design and manage in-store and online promotional campaigns, including displays, endcaps, digital shelf marketing, and sampling programs
• Lead the development of shopper marketing materials including shelf signage, educational materials, demo kits, and promotional assets
• Analyze shopper insights, retail data, and category trends to inform marketing strategies and optimize program performance
• Manage shopper marketing budget, ensuring ROI on all programs and efficient allocation of resources
• Collaborate with brand marketing, creative, and product teams to ensure consistent brand messaging across all touchpoints
• Build relationships with retail partners to secure optimal placement, promotional support, and co-marketing opportunities
• Monitor competitive activity and industry trends to identify opportunities for differentiation
• Track and report on program effectiveness using retail data, sales metrics, and consumer feedback

What we would like you to have :

You're inspired by our core values :

Compensation and Benefits :

Compensation

Our salaries are based on paying competitively for our size and industry. For fully remote roles, we have a single salary target per role that is differentiated based on geographic location (Group A, B, or C).

Group A (SF / Bay Area, Seattle, NYC) : $179,000

Group B (Los Angeles, Chicago, Austin, Denver, Boston, Washington DC, San Diego, Philadelphia, Portland, Sacramento) : $161,000

Group C (Everywhere else) : $152,000

Benefits

At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives. Bobbie is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.