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Senior Marketing Automation Manager
Senior Marketing Automation ManagerMod Op • Dallas, TX, US
Senior Marketing Automation Manager

Senior Marketing Automation Manager

Mod Op • Dallas, TX, US
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About the role

We’re hiring a Senior Marketing Automation Manager to architect, scale, and optimize lifecycle and account-based marketing programs across email, ads, web, and sales activation. You will be the hands-on owner of marketing automation and ABM stacks, define data and governance standards, and partner with RevOps, Sales, and Product Marketing to drive pipeline, revenue, and retention. This role blends strategy, technical build, analytics, and team enablement.

What you’ll own

  • End-to-end lifecycle strategy and execution (onboarding, nurture, expansion, re-engagement, renewal) across email, SMS / push, and web.
  • ABM orchestration for target accounts : audience definition, activation, personalization, and sales plays.
  • Data architecture, consent, and platform governance to ensure accuracy, scale, and compliance.
  • Experimentation roadmap, performance reporting, and insights-to-action processes.
  • Cross-functional intake, prioritization, and communication with clear SLAs.

Core responsibilities

  • Design, build, and iterate multi-stage, multi-channel journeys; establish entry / exit, suppression, fail-safes, and QA.
  • Define and operationalize scoring (lead / account), lifecycle stages (Lead, MQL, SQL, Opp) and ABM stages.
  • Maintain deliverability and list health; oversee IP / domain warmups, list hygiene, and authentication (SPF / DKIM / DMARC).
  • Partner with RevOps to align CRM objects / fields, routing, attribution, and funnel definitions; manage change control.
  • Stand up robust testing (A / B, multivariate); calculate sample sizes and statistical thresholds; document learnings.
  • Build dashboards for execs and operators; socialize insights and own quarterly roadmap proposals.
  • Vendor management : evaluate tools, negotiate contracts, manage budgets, and coordinate support / escalations.
  • Mentor junior specialists / contractors; enforce naming conventions, templates, documentation, and UAT checklists.

    • General Marketing Automation Platform Responsibilities (HubSpot, Salesforce Marketing Cloud, Marketo)

  • Architect scalable multi-step journeys with clear entry / exit, suppression, and fail-safes; enforce QA / UAT and change control.
  • Build modular, personalized assets and templates; manage dynamic content and tokens.
  • Own data architecture and hygiene : objects / properties, field dictionaries, dedupe, enrichment, and sync rules with CRM.
  • Orchestrate automations and data jobs for imports, transforms, and segmentation.
  • Implement consent and preference management aligned to CAN-SPAM / CASL / GDPR / CCPA, including subscription types and preference centers.
  • Safeguard deliverability and sender reputation : IP / domain warmup, list hygiene, bounce / complaint monitoring, and authentication. (SPF / DKIM / DMARC; BIMI where applicable)
  • Standardize tracking and attribution; build dashboards for campaign, funnel, and revenue impact.
  • Administer environments, roles, and governance for scale and compliance.
  • Lead experimentation : A / B and multivariate testing with sample sizing, success criteria, and roll-out plans across programs.

    • ABM Platform Responsibilities (Demandbase, 6sense)

  • Define ICP / TAM and account hierarchies; calibrate fit, intent, and buying-stage models.
  • Establish account and persona segments with MQA thresholds and routing SLAs; align with Sales / SDR plays.
  • Orchestrate cross-channel activation and personalization : account-based ads, website experiences, and sales alerts / cadences synced to MAP / CRM and ad platforms.
  • Operationalize keyword / intent topics and surge monitoring; trigger lifecycle and sales motions from account engagement signals.
  • Connect ABM platforms with MA platforms for coordinated journeys, suppression logic, and measurement; maintain audience sync integrity.
  • Measure and report ABM impact : account engagement, stage progression, MQAs, pipeline / ACV influenced, deal velocity, and coverage; iterate creatives, messages, and frequency caps.
  • Enable Sales with practical views and playbooks : buying committees, activity digests, and next-best-action guidance embedded in CRM.
  • Govern privacy and consent for ad personalization and cookies; coordinate with Security / IT on data sharing and retention policies across ABM and MAP.

    • Requirements

    Qualifications

  • 6–10 years in lifecycle / marketing automation, including 3–5 years hands-on ownership of HubSpot, Marketo and / or SFMC at scale.
  • 2+ years running ABM programs in Demandbase and / or 6sense (audience building, orchestration, measurement).
  • Demonstrated impact on revenue metrics : increased MQL→SQL rates, MQA creation, influenced pipeline / ACV, and deal velocity.
  • Strong email development fundamentals (HTML / CSS) and deliverability expertise; practical SQL for audience and QA; comfort with APIs / JSON webhooks.
  • Proven CRM alignment (Salesforce preferred) : object / field mapping, routing, attribution, and data QA.
  • Deep understanding of privacy and compliance (CAN-SPAM, CASL, GDPR, CCPA / CPRA) and consent management across channels.
  • Excellent program management, stakeholder communication, and documentation; experience leading cross-functional initiatives.

    • Preferred qualifications

  • Certifications : Marketo Engage Certified Expert; HubSpot Marketing Software / Operations Hub; Salesforce Marketing Cloud Email Specialist / Consultant; Salesforce Admin a plus; Demandbase and / or 6sense certifications.
  • Experience with CDPs and reverse ETL; BI / analytics tools (GA4, Looker, Tableau, Power BI).
  • Scripting familiarity (AMPScript / SSJS / JavaScript) and basic regex for data hygiene.
  • Experience with additional platforms (Pardot / Account Engagement, Braze / Klaviyo, Iterable) and ad platforms (LinkedIn, DV360).

    • Benefits

  • Health and Life Insurance for employees and family, access to Vision benefits, Telemedicine services, Psychology support and others.
  • On the job training and career growth opportunities.
  • Access to LinkedIn courses.
  • Fully remote job.
  • Talented team environment, collaborative offices, fun company culture with a great balance of work and play.
  • Vacations are granted by day or weeks according to employee approved request.
  • Salary with yearly review and competitive benefits.
  • Competitive compensation based on experience and skill set.

    • When asked what they love about working at Mod Op, we hear :

  • “I feel I can be myself at work and it’s fun!” -MV
  • “The caliber of the clients / brands we work with, knowing your work is seen by thousands of people, in many cases across the world.” -JC
  • “We actually create videogames!” -AC
  • “We have an all-star team, and it’s like playing in the pro-bowl every day!” -MW
  • “Opportunities to always learn from and work with the best and the brightest.” HW
  • “Mentors and opportunities for growth.” -KB

    • Mod Op, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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    Marketing Automation Manager • Dallas, TX, US

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