Job Description
Job Description
Description :
At Zach, we believe in the power of light—to illuminate new ideas, spark imagination, and bring people together. As Austin’s leading professional producing theater, we create vibrant, intimate theater experiences that engage, inspire, and connect our community. The Digital Media Manager will collaborate closely with the Creative Director and Director of Marketing to lead the development and execution of innovative digital campaigns that engage audiences and elevate brand presence. This role is responsible for designing and managing assets across all public digital platforms—including the website, social media, and paid media channels—to drive traffic, attract new audiences, and grow organizational revenue. Strong creative instincts and digital design skills are essential, along with a strategic mindset to ensure content is optimized for performance and aligned with the organization's mission and brand.
ESSENTIAL FUNCTIONS :
Digital Marketing Leadership 20%
- Lead the organization’s digital marketing strategy and push for digital innovation
- Develop and execute both paid and organic digital media and content strategies for all Zach initiatives, including productions, education programming, and fundraising campaigns
Social Media Strategy 30%
Lead strategy across platforms (Facebook, Instagram, TikTok, YouTube, etc.) to increase sales, drive engagement, and raise awareness of Zach initiativesIdentify and implement new content marketing approaches and long-term digital strategiesCreate monthly content calendars aligned with seasonal themes and overall marketing strategyManage all social communities : comments, messages, engagement, etc.Monitor and respond to business listings and review sites (Google My Business, Yelp, etc.) on behalf of Zach TheaterContent and Creative 25%
Collaborate with the Creative Director to deliver a cohesive creative strategy across all marketing effortsUse existing photo and video assets (from productions, events, and shoots) to craft compelling digital contentProactively capture original content around campus—including classes, camps, and community engagement—when opportunities ariseEdit short-form videos, create graphics, and develop other digital assets optimized for each platformCoordinate with external videographers and photographers as needed for production or promotional photoshootsServe as website brand manager, overseeing content accuracy and visual consistencyLead monthly cross-department meetings to maintain web contentConduct website content audits and maintain regular updatesSelect and distribute approved photos for Marketing, PR, and other departmentsKeep all digital signage updated with fresh and engaging content, including screens across campusDigital Strategy and Analytics 15%
Act as liaison to the digital agency to plan, implement, and analyze full-channel campaigns (paid search, display, retargeting, and social)Generate reports on web and social activity; identify trends and recommend adjustmentsCollaborate with the Associate Director of Marketing and Analytics to integrate TNEW and website data into monthly user reportsAdditional Responsibilities 10%
Provide audio / video content for other departments (grants, development campaigns, educational programming, etc.)Create and schedule digital content for lobby displays and the outdoor digital projectorDesign digital assets for email campaignsReview email content and messaging for consistency across platformsOther duties as assignedRequirements :
EDUCATION AND EXPERIENCE :
A minimum of 3 years of digital marketing experience (arts or entertainment preferred)Bachelor’s degree + 2–4 years experience in digital marketing OR 5 - 6 years of relevant marketing experienceNon-profit and arts experience strongly preferredKNOWLEDGE, SKILLS, AND ABILITIES :
Content creation (photography, video editing, copywriting)Strong familiarity with all social media platforms and audience-specific messagingProficiency with Google SuiteExperience with social tools (Meltwater, Hootsuite, Loomly), Google Analytics, Tag Manager, and AdwordsProficient in Meta Ads Manager / Business SuiteSkilled in Wordpress or comparable CMSProficient in Adobe Creative Suite (Dreamweaver, InDesign, Illustrator, Photoshop) and video editing toolsBasic HTML and CMS skillsBasic understanding of SEO best practices and web content optimization strategiesProject / time management abilitiesExcellent verbal and written communication skillsAbility to thrive in a fast-paced environment, both independently and as a team playerMeticulous attention to detail and strict adherence to deadlinesPositive attitude and collaborative mindsetAbility to multitask and prioritize effectivelyCreative and analytical thinkerResourceful problem-solverAbility to perform all work with a direct reflection of the vision, mission, and values Zach TheaterPHYSICAL DEMANDS AND WORK ENVIRONMENT :
This is an on-site, campus-based role, with occasional ability to work remotely with supervisor approval. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.
Ability to lift, push, pull or otherwise maneuver up to 30 lbs repeatedly, either alone or with assistanceMust have reliable transportation and the ability to work with a flexible schedule, including nights, weekends, and holidays as scheduledThe noise level in this work environment is typically moderate and can be highORGANIZATIONAL RELATIONSHIPS :
Reports to : Creative DirectorSupervises : External video and photography teamsSupports : Marketing, Development, Education, Front of HouseCollaborates with : Marketing, Education, Development, and Production DepartmentsSome of the great benefits available to Zach Employees :
Affordable Healthcare Coverage for Full-Time Employees and their DependentsEmployer Paid Life and AD&D insurance401K Matching ProgramVacation, Sick, and Personal TimePaid HolidaysFree ParkingTickets to Mainstage and Family Series shows and enrollment in Camps / ClassesThe salary for this position will be between $50-$56k annually depending upon qualifications and experience. This is a position exempt from overtime pay and is eligible to participate in our robust employee benefits.
Zach Theater is committed to ensuring an equitable and inclusive workforce and we strive for a team that reflects Austin’s diverse culture. All applicants will receive consideration for employment without regard to race, creed, color, religion, national origin, sexual orientation, gender identity, disability, sex or age.
No phone calls, please.
