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Associate Director, Engagement Strategy
Associate Director, Engagement StrategyCMI Media Group • Philadelphia, PA, US
Associate Director, Engagement Strategy

Associate Director, Engagement Strategy

CMI Media Group • Philadelphia, PA, US
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Associate Director, Engagement Strategy

Lead with strategic vision, drive omnichannel healthcare campaigns at CMI Media Group. Are you a strategic thinker with a passion for crafting media experiences that resonate with audiences across all channels? Do you thrive on leading and inspiring teams to deliver exceptional results? CMI Media Group, a leading healthcare marketing agency, is seeking a dynamic and results-oriented Associate Director, Engagement Strategy to join our team in developing and executing impactful media campaigns that make a difference in people's lives.

In this role, you will :

  • Be the architect of omnichannel engagement : Lead the development of cross-channel media strategies, leveraging your deep understanding of how different channels work together to create a seamless and engaging brand experience.
  • Guide strategic planning & execution : Oversee the Engagement Planning team, providing guidance and mentorship to ensure the development and execution of tactical plans that align with overarching brand goals and business objectives.
  • Champion client partnerships : Cultivate strong relationships with key client contacts, establishing yourself as a trusted strategic advisor and ensuring their needs are consistently exceeded.
  • Drive innovation & best practices : Stay ahead of the curve in the ever-evolving media landscape, identifying and implementing innovative approaches, best practices, and cutting-edge technologies to maximize campaign impact.
  • Foster a culture of excellence : Lead, inspire, and mentor a team of talented planners, fostering a collaborative and growth-oriented environment that empowers individuals to reach their full potential.

Do you have the right DNA?

  • Strategic Visionary : 7+ years of media planning experience, including 2+ years in a supervisory role, with a proven track record of developing and executing successful cross-channel media strategies.
  • Leadership & Mentorship : Passion for developing and empowering team members, fostering a collaborative and growth-oriented environment.
  • Client-Focused Approach : Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
  • Industry Expertise : Extensive understanding of the pharmaceutical and patient markets, with a deep knowledge of online and offline media channels, including traditional, SEM, Programmatic, Paid Social, SEO, and emerging platforms.
  • Passion for Healthcare : A genuine interest in healthcare and a desire to make a positive impact on patient lives.

    • Why CMI Media Group?

  • Purpose-Driven Work : Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
  • Collaborative Environment : Join a team of passionate and talented individuals who are leaders in their field.
  • Growth Opportunities : Benefit from ongoing professional development opportunities and a culture that values continuous learning.
  • Supportive Culture : We believe in work-life balance and offer a comprehensive benefits package to support your well-being.

    • The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package.

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    Director Engagement • Philadelphia, PA, US

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