Vice President, Marketing Communications

Job Type

Full-time

Description

Role : Vice President, Marketing Communications

Department : Global Marketing Communications

Location : Virgina Beach, VA (Hybrid) - Remote Candidates will also be considered.

General Description : The Vice President, Marketing & Communications is a senior leader responsible for setting the vision and driving the execution of global marketing and communications activities across Operation Smile. Reporting to the Senior Vice President, Global Marketing & Strategy, this role ensures that the organization's brand, messaging, and strategy are consistently represented across all channels, regions, and stakeholder touchpoints.

This leader oversees a unified global marketing and communications team, collaborating closely with regional offices, development and fundraising teams, and internal partners to create alignment and amplify impact. The ideal candidate is both a strategic thinker and a hands‑on operator‑capable of balancing global cohesion with local customization in support of organizational priorities.

Essential Functions : Strategic Leadership & Planning

Develop and lead the implementation of annual and multi-year global marketing and communications plans aligned with OSI's strategic priorities and brand framework.

Ensure all initiatives reflect consistent application of brand, tone, and values-while allowing for regional and local adaptation.

Serve as a trusted advisor to senior leadership, integrating marketing strategy across departments and global initiatives.

Team & Department Oversight

Direct a multi-disciplinary, globally dispersed MarCom team across Content & Storytelling, Creative Services, Brand, Communications, and Digital.

Build and sustain a high-performing team culture emphasizing collaboration, accountability, and innovation.

Establish and monitor performance metrics and KPIs to measure impact and continuously improve outcomes.

Execution & Activation

Oversee day-to-day execution of campaigns, digital initiatives, and media engagement.

Ensure timely delivery and quality of marketing activations that support fundraising, advocacy, and program impact worldwide.

Cross-Functional Collaboration

Partner with Global Development / Fundraising teams to strengthen donor engagement through storytelling, campaign strategy, and audience segmentation.

Collaborate with regional and program teams to adapt global messaging to reflect local language, culture, and context.

Serve as a bridge between brand strategy and field-level implementation to ensure alignment and cohesion.

Media, Digital & Data Strategy

Guide the evolution of OSI's digital presence, including website, social channels, and paid media strategies.

Support earned media efforts and maintain relationships with journalists and influencers to elevate global visibility.

Leverage data analytics to evaluate impact, optimize engagement, and inform future strategy.

Requirements

Job Qualifications and Skills Required :

15+ years of progressive leadership experience in marketing, communications, or media—preferably within a global, mission-driven organization.

Demonstrated success managing complex global campaigns with distributed teams and diverse stakeholders.

Deep knowledge of integrated marketing strategy, content development, digital ecosystems, and brand governance.

Background in marketing, media, or public affairs a strong advantage.

Commitment to equity, inclusion, and ethical storytelling.

Core Competencies and Personal Attributes :

Mission-driven and passionate about advancing global health impact.

Highly collaborative, with the ability to inspire and mobilize teams.

Adaptable and resourceful, comfortable navigating ambiguity and change.

Proactive leader who combines big‑picture thinking with hands‑on execution.

Work Environment & Travel

Flexible work environment with the option for remote or hybrid arrangements.

Requires willingness to work across time zones and travel internationally as needed (10‑20%).

Compensation

Operation Smile is committed to pay transparency. The anticipated salary range for this position is $132,200 to $150,600, which may vary slightly based on a candidate's experience, qualifications, and geographic location.

Why Operation Smile?

Meaningful Work - At Operation Smile, you will engage in meaningful work that transforms lives, providing essential medical care to children and contributing to global health and well‑being.

A Brighter Future - Make saving for the future easy with Operation Smile's 401(k) plan, featuring Safe Harbor and employer matching. Cha‑ching!

Happy and Healthy - Kick back and relax with Operation Smile's all‑in‑one health plans! We've got your health, pharmacy, dental, and vision needs covered for you and your loved ones. No worries, just smiles!

Worry‑Free Insurance - Enjoy true peace of mind with 100% paid premiums for life and AD&D insurances. We've got you covered, no matter what!

Take Your Time (Off) - Flexible time off and celebrate with company‑paid holidays! More time for fun and relaxation.

Work it, Flex it - Enjoy flexible work arrangements that fit your lifestyle, with remote, on‑site, and hybrid work arrangements.

Travel Minus Stress - See the world through our unique employee programs, which offer opportunities to participate in international medical trips, community outreach, and global health initiatives.

Salary Description

132,200 to 150,800

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