Social Media Brand Manager

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Aura Lounge and Music City Spotlight are building a culture-moving ecosystem at the intersection of hospitality, media, live music, and Nashville’s creative scene. We’re looking for a Social Media Brand Manager who is not just posting content—but building worlds, shaping narratives, and turning our brands into must-follow, must-experience destinations.

This role blends brand development, storytelling, creative direction, community building, and digital strategy. You’ll work directly with the CEO to amplify two flagship brands :

AURA LOUNGE

Nashville’s experience-driven venue—luxury, nightlife energy, weddings, and full-scale live productions.

MUSIC CITY SPOTLIGHT

A culture-forward media brand showcasing Nashville’s creators, dreamers, and local stories.

If you’re obsessed with culture, have a producer’s mindset, and understand how to engineer scroll-stopping content and branded experiences, this role is for you.

WHAT YOU’LL OWN

Brand & Creative Direction

Shape and evolve the visual identity + brand voice for both Aura and Music City Spotlight

Pitch concepts for new series, viral challenges, street-cam content, interviews, etc.

Translate brand missions into content themes, storylines, and community moments

Oversee aesthetic cohesion across all platforms (IG, TikTok, YouTube, Reels, Shorts)

Build30-, 60-, and 90-day content calendarsaligned with brand goals

Research viral formats → adapt them into our branded style

Optimize content for reach, retention, and shareability

Analyze performance, track metrics, and scale what works

Content Production

Be on-site capturing moments at Aura and around Nashville

Film social-first content (Reels, TikTok, BTS, micro-interviews, brand story videos)

Edit short-form videos quickly and creatively

Write copy, hooks, captions, headlines

Community Engagement & Brand Building

Grow local + national awareness through collaborations, influencer outreach, and UGC

Engage daily with comments, DMs, tags, reposts

Transform fans and followers into a real community

Work with CEO and team on brand partnerships and campaign ideas

Campaigns & Launches

Assist with content for launches at Aura (events, parties, weddings, sponsorships)

Build hype cycles around new shows, series, and local creator collaborations

Craft digital rollouts with strategic sequencing and teasers

Cross-Brand Synergy

Work with internal teams to connect Aura, Music City Spotlight, Inner Media, and future ecosystem brands

Repurpose content across multiple channels in smart ways

Build flywheel systems where one piece of content fuels the whole ecosystem

WHAT YOU BRING

Deep love for storytelling, design, music, culture, and creative marketing

Strong proficiency in Reels / TikTok creation, editing, filming, and concepting

Experience building a brand or managing social content for creators, venues, musicians, or lifestyle brands

Ability to work fast and embrace experimentation

Strong intuition for what’s viral, what’s emotional, and what’s culturally relevant

A collaborative spirit + the confidence to pitch bold ideas

Copywriting skills and a strong creative voice

Availability to be on-site weekly at Aura, events, shoots, etc.

Thinks like acreative directorbut can execute like acontent machine

Loves the energy of nightlife, start up culture, and the Nashville creative scene

Wants to help shape the identity of an emerging entertainment district

Enjoys taking ownership and wearing multiple creative hats

Wants to work closely with a successful executive team and contribute to something big and new.

COMPENSATION

Competitive salary based on experience

Bonuses + major growth opportunities as we scale across venues and media platforms

Real creative freedom + a chance to build brands that influence music, events, and culture

Seniority level

Entry level

Employment type

Contract

Job function

Marketing and Sales

Industries

Hospitality

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