Marketing Video Editor

Job Description

Job Description

About Betr

Founded in 2022 by Joey Levy and Jake Paul, Betr is building the world's first real money gaming super app. The company's first product, Betr Picks, launched in September 2023 and quickly grew to several hundreds of thousands of paying users that have already won $250M on the platform. Betr recently launched Betr Arcade with plans on launching additional new nationwide gaming products within its single app experience in 2025 to further differentiate its product offering. In addition to its single-app experience, Betr's gaming products are differentiated through a unique, simplified user interface that is catered to the casual sports fan and gamer, enabling Betr to capture more of the under-penetrated online gaming addressable market.

Betr's media division, Betr Media, is one of the fastest growing sports gaming media brands in the U.S. and helps support the company's user acquisition and retention efforts.

Betr is backed by Fuel Venture Capital, Aliya Capital Partners, IA Sports Ventures, FinSight Ventures, Florida Funders, Harmony Partners, 8vc, and other top-tier investors.

About The Role :

Betr is looking for a Marketing Video Editor to join our Marketing team.  This person will be responsible for producing high-quality, engaging video content tailored for various paid media platforms and assist in editing organic content for the most followed daily fantasy brand on social. Your work will directly contribute to our marketing strategies by creating compelling narratives and visuals that engage our target audiences, while weaving in core messaging about our product and its offerings. You will collaborate closely with our marketing and media teams to ensure our content aligns with our brand identity and campaign goals.  A candidate with a social-first mindset and the ability to operate in a fast-paced work environment is a great fit.

What You'll Do :

• Edit, film, and produce raw material into a suitable, finished product ready for paid social media campaigns, primarily short form video content (15-60 seconds) for a social media fanbase
• Instinctive taste level for good social content and ability to create it (look and feel of social content, pacing, music, messaging, copy, on-screen copy, hooks, etc.)
• Collaborate with the marketing team to understand campaign objectives and target audiences, ensuring video content is aligned with these goals.
• Maintain existing and implement new processes to bring operational efficiency to the video production and editing process
• Manage video libraries and maintain digital files for easy access
• Utilize Adobe Photoshop, Premiere Pro, After Effects and any other editing tools to create dynamic video ads that are optimized for performance across various platforms
• Implement VFX / animation to enhance video content
• Display exceptional copywriting skills to seamlessly blend product messaging and other marketing materials into engaging social content
• Bring fresh ideas to the table in weekly brainstorming sessions for new batches of creative
• Stay up-to-date with social media trends to help drive creativity for social ads
• Work under tight deadlines while maintaining a high standard of accuracy and quality
• Analyze and report on video performance metrics and use data to inform future creative approaches, to  gauge success, and identify areas for improvement

About You :

Bonus Points :

At Betr, we're driven by a shared vision to reshape the sports & gaming industry. As a dynamic startup poised for remarkable growth, we're dedicated to crafting innovative experiences that cater to sports enthusiasts across the nation. We believe in pushing boundaries, embracing diversity, and fostering a collaborative culture that extends beyond the world of sports. Join us in shaping the future of sports entertainment!

Betr provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. We deeply understand the value of bringing together a team with different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply

Thank you for your interest in Betr. We look forward to reviewing your application.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.