Senior Manager, Integrated Marketing

Senior Manager, Integrated Marketing

Empowerly is an education technology company on a mission to empower students to become the most successful version of themselves. We provide personalized college and career counseling, pairing expert advisors with a data-driven platform that includes our proprietary Empowerly Score, startup and research internship programs, and counseling led by former admissions officers and experienced college counselors.

In February 2024, Empowerly announced a $15 million funding round led by Conductive Ventures, bringing total funding to $30 million. This capital is fueling our growth, expansion into machine learning, and launch of our first mobile app by the end of 2024.

We are a remote-first, mission-driven, venture-backed company that values collaboration, data-driven decision-making, and empowerment. Our team operates primarily in the Pacific Time Zone (PST).

Responsibilities

• Lifecycle Marketing Strategy & Optimization : Develop and oversee the strategy for the entire customer journey. This includes mapping key touchpoints, nurturing prospective customers from awareness through to sales handoff, and defining all post-sales process engagement. You will also design and manage A / B testing and holdout tests to continually optimize campaigns and communications for maximum effectiveness
• Team and Resource Management : Lead and mentor the lifecycle marketing team, ensuring their work aligns with strategic goals. You will also collaborate with other teams to manage shared resources and cross-functional projects
• Sales and Marketing Alignment : Collaborate closely with our sales team on lead nurture and lead infrastructure. You'll work together to define and manage lead scoring models and processes, ensuring a smooth handoff from marketing to sales
• Shared Marketing Services : Manage and oversee cross-functional, collaborative marketing support, including website strategy, performance analysis, and the creation of new collateral and web pages to support marketing, B2B, and sales initiatives
• Brand Management : Act as a brand champion by maintaining our brand guidelines. You'll ensure all creative assets and communications have the proper look and feel, ensuring a consistent brand experience across all channels
• Public Relations : Manage public relations agency efforts to enhance brand reputation and drive awareness

Requirements

Preferred Requirements

$100,000 - $160,000 a year

Competitive salary + meaningful equity

Full health, vision, and dental benefits

Remote work flexibility

Direct access to C-level leadership

Mission-driven, values-based culture helping families nationwide

At Empowerly, you'll lead a talented team and make a real impact by helping families through the college admissions journey. The company offers a remote-first (PST-based), collaborative environment with high visibility to leadership and opportunities for growth as the company scales.

If you are a strategic and results-oriented marketer with a passion for helping students and families navigate the college admissions process, we'd love to hear from you.

Note : Empowerly does not accept unsolicited resumes from recruiters / agencies. Submissions without a signed agreement will not be eligible for fees.