TikTok Creator BD & Community Manager

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Global Talent Acquisition @OXYENERGY | FMCG Industry | EX-BIGO

Job Title : TikTok Creator BD & Community Manager

About US

OXYENERGY, a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa, CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers.

Key Responsibilities

1. Creator Acquisition & Relationship Management

Identify, recruit, and onboard high‑potential TikTok creators across health, wellness, and consumer goods categories in the U.S., with a focus on driving high‑volume and high‑ROI content output

Manage commission‑based and paid collaborations with creators across tiers (L0–L6), ensuring consistent video output and increasing conversion rates per creator

Track and improve creator‑level GMV contributions and average ROI, prioritizing repeat collaborations with high‑performing partners

Maintain an active roster of creators, aiming for monthly growth in new creator partnerships and increasing share of GMV from organic (non‑paid) content

Proactively drive offline collaboration opportunities, including co‑branded content shoots, in‑person interviews, and wellness‑related creator events

2. Creator Community Building & Activation

Build, expand and lead a scalable creator community (via Discord or similar platforms), driving consistent participation and content volume

Launch content challenges and incentive programs to boost creator retention, improve post frequency, and expand viral reach

Improve creator engagement rates, monthly activation ratios, and TikTok content‑to‑order conversion, especially during peak campaigns

Facilitate peer learning and cross‑promotion among creators to enhance average GMV per active community member

Participate in and host offline creator events, including networking mixers, community shoots, and TikTok content days, enhancing loyalty and brand integration

3. Agency, MCN & Affiliate Platform Partnerships

Source and close collaborations with U.S.-based MCNs, agencies, and affiliate platforms to amplify content scale and diversify creator traffic sources

Execute and measure short‑link / attribution‑based campaigns, ensuring agency‑led GMV growth and optimizing cost per acquisition (CPA)

Strengthen institutional relationships to drive repeat agency activations and increase partner‑level GMV quarter‑over‑quarter

Negotiate favorable terms with external partners based on historical performance benchmarks and expected ROI uplift

Qualifications

Must‑Have

Min.2 years of experience in influencer marketing, creator BD, or TikTok affiliate operations, with a proven track record of managing paid and commission‑based creator programs

Strong familiarity with TikTok Shop mechanics, short‑link attribution, and content‑to‑GMV optimization

Demonstrated ability to scale and maintain creator rosters with high monthly activation and conversion performance

Analytical mindset with experience using spreadsheets, dashboards, or creator platforms to track ROI, GMV, and content output efficiency

Strong communication skills for cross‑functional coordination (content, product, performance, agency) and external creator management

Nice‑to‑Have

Skilled in Spanish

Prior experience managing Discord, Telegram, or WhatsApp‑based creator or affiliate communities

Existing network of U.S.-based TikTok creators, MCNs, or affiliate platforms

Background in health, wellness, beauty, or functional CPG brands with experience in high‑volume TikTok creator campaigns

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing, Business Development, and Sales

Industries

Retail Health and Personal Care Products

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