Senior Director, Product Marketing

Senior Director, Product Marketing

Dodge Construction Network (Dodge) is seeking an exceptional Senior Director, Product Marketing to define how Dodge's products are positioned, messaged, and experienced in the market. This leader will shape the stories that connect our products to the real-world success of our customersdriving conversion, retention, and advocacy across the buyer journey. This role is responsible for the full spectrum of product marketingfrom developing compelling positioning and messaging frameworks, to building the proof, tools, and assets that fuel sales success, to creating retention plays that ensure customers realize the full value of Dodge's products. The ideal candidate is a strategic and hands-on marketer who has excelled in data-oriented B2B environments serving both SMB and enterprise audiences. They know how to position products for Sales, Marketing, and Business Development personas, and they can craft confident, outcome-driven messaging that stands out from competitors. If you're passionate about connecting the dots between product, customer, and growthand thrive in shaping how the market perceives and chooses solutionsthis is the role for you. This is a full-time position and reports directly to the Chief Marketing Officer.

This is a remote, home-office-based role. Candidates located in the continental United States will be considered. Some travel is expected for this role.

Essential Functions

Product Positioning & Messaging

Own the positioning, messaging, and go-to-market narrative for Dodge Construction Network's products and solutions. Develop persona-based messaging that resonates with our key audiences, including Sales, Marketing, and Business Development professionals in the construction ecosystem. Partner with Product to translate complex data-driven capabilities into clear, differentiated, and outcome-oriented value propositions. Build a scalable messaging framework that ensures consistency across demand generation, content, and sales enablement. Create our product, service, and solution naming convention and bring to life in a way that attracts and engages audiences.

Social Proof & Market Validation

Establish a systematic approach to building and amplifying social proofincluding customer stories, testimonials, reviews, case studies, total economic impact, and logo showcases. Partner with Customer Success to identify champions and build advocacy programs that turn customer success into brand success. Lead initiatives to improve visibility and credibility through ratings, analyst relations, and industry recognition programs.

Sales & SDR Enablement

Serve as the strategic bridge between Product, SDRs, and Salesensuring our teams are armed with the assets and insights needed to convert demand into revenue. Build high-impact enablement tools including video explainers, competitive battlecards, customer-ready decks, and campaign-specific offers or promotions. Collaborate closely with Sales leadership to optimize messaging and materials across each stage of the funnelfrom awareness to close. Partner with Demand Generation to ensure product messaging is embedded into campaigns that generate qualified, high-converting opportunities. Generate high-impact product and feature launch campaigns that activate prospects and our customer base.

Customer Retention & Product Adoption

Build retention and adoption programs that help customers find success within our products and maximize their value realization. Develop messaging and in-product content that drives engagement, renewal, and expansion. Partner with Customer Success and Product teams to translate customer insights into playbooks that improve gross retention and customer satisfaction.

Measurement & Impact

Establish clear KPIs that measure the impact of product marketing across the funnelconversion rate improvements, win rates, retention, and advocacy. Use data and qualitative insights to continuously refine positioning, content, and enablement programs for maximum effectiveness.

Education Requirement

Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred) or equivalent education and work experience.

Required Experience, Knowledge and Skills

10+ years of progressive B2B marketing experience, including at least 5+ years in product marketing leadership roles. Experience in a data & analytics, SaaS, or technology company with a proven record of success positioning complex products for multiple buyer personas. Exceptional ability to translate technical capabilities into simple, differentiated, and compelling stories. Proven success building and optimizing sales enablement and retention programs that drive measurable impact. Strong understanding of competitive positioning, objection handling, and challenger messaging techniques. Comfortable working with data and analytics teams to surface insights that power storytelling and GTM strategy. Skilled communicator and collaboratoradept at influencing executive stakeholders and inspiring cross-functional teams. Passionate about crafting category-defining product marketing that can stand alongside product marketing leaders like ClickUp, Airtable, Mailchimp, and Slack.

About Dodge Construction Network

Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement. Dodge is the catalyst for modern construction.

Salary Disclosure

Dodge Construction Network's compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncapped commissions plans or an annual discretionary performance bonus.

Reasonable Accommodation

Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email recruiting@construction.com.

Equal Employment Opportunity Statement

Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other basis as protected by federal, state, or local law.