Vice President of Marketing (Rochester)

Vice President of Marketing

About the Company

Top developer of anti-money laundering software for Bitcoin-run businesses

Industry

Computer Software

Type

Privately Held, VC-backed

Founded

2014

Employees

501-1000

Funding

$200+ million

Categories

• Bitcoin
• Cryptocurrency
• Financial Exchanges
• FinTech
• Software
• Technology
• Information Technology & Services
• Big Data
• Big Data Analytics
• Financial Services
• Block Chain

Specialties

Business Classifications

About the Role

The Company is seeking a Vice President of Marketing to play a pivotal role in driving customer acquisition and revenue growth. The successful candidate will be responsible for demand generation, customer marketing, field marketing, and digital marketing, with a focus on managing a global team of field marketers. This role demands a strategic leader who can build and scale demand generation, design AI-driven marketing engines, and redefine marketing funnel efficiency. The VP of Marketing will also be tasked with transforming field and digital marketing into a revenue-generating machine, optimizing events, and overseeing performance marketing to ensure high-quality customer acquisition.

Candidates for the VP of Marketing position at the company should have a minimum of 15 years' experience in marketing, particularly within mid-to-large scale, high-growth B2B SaaS environments. The role requires a leader with a proven track record in demand generation, experience in supporting an enterprise solutions salesforce, and excellent team management skills. The ideal candidate will be a strategic thinker, adept at translating strategy into actionable plans, and will have a strong background in marketing-sales alignment and accountability. A data-driven approach, advanced analytics, and a commitment to a culture of continuous improvement are essential. The company values diversity and is dedicated to creating an inclusive environment for all employees.

Hiring Manager Title

Chief Revenue Officer

Travel Percent

Less than 10%

Functions