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Digital Marketing Manager
Digital Marketing ManagerChewy • Boston, New Hampshire, USA
Digital Marketing Manager

Digital Marketing Manager

Chewy • Boston, New Hampshire, USA
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Our Opportunity :

Chewy is seeking a Programmatic Digital Marketing Manager (OTT & Audio) to join our growing media team! In this role youll develop and implement programmatic strategies across OTT and Audio platforms driving measurable impact through thoughtful planning hands-on optimization and rigorous test-and-learn frameworks. Youll employ The Trade Desk and other demand-side platforms to deliver data-driven media strategies that engage customers across channels.

The ideal candidate brings a mix of analytical rigor creative insight and operational excellence - growing in a fast-paced results-oriented environment. Youre equally comfortable in the weeds of bid strategies and DSP reporting as you are presenting optimization insights and strategic recommendations to partners!

What Youll Do

Lead end-to-end programmatic media planning and buying for OTT and Audio channels including strategy development campaign setup trafficking pacing and optimization.

  • Use The Trade Desk DSP to manage programmatic campaigns ensuring efficient delivery and performance against important metrics.
  • Develop audience-first strategies using 1st- and 3rd-party data contextual signals and behavioral insights.
  • Partner cross-functionally with creative analytics and finance teams to align on testing frameworks budget allocations and performance narratives.
  • Champion a test-and-learn approach exploring new formats partners and creative strategies.
  • Provide creative insights and performance feedback to improve storytelling and engagement across ad formats.
  • Manage and strengthen vendor relationships (DSPs data providers publishers) evaluating new partners and technologies to improve media performance.
  • Collaborate with Measurement and Analytics teams to connect results to business outcomes ensuring accurate attribution reporting and actionable insight delivery.
  • Harness AI capabilities to accelerate analysis surface insights and improve decision-making.
  • Stay ahead of emerging trends in Streaming Live Sports Audio and programmatic technology to drive innovation and efficiency.

What Youll

  • Bachelors degree in marketing Business or related field.
  • 5 years of experience in programmatic media planning and buying with a focus on OTT and / or Audio.
  • Ecommerce or directtoconsumer experience.
  • Hands-on experience with The Trade Desk is required (campaign setup optimization and troubleshooting).
  • Deep understanding of programmatic ecosystems including SSPs DSPs data management and ad verification.
  • Proven success managing large-scale programmatic campaigns across diverse important metrics.
  • Strong critical thinking analytical and problem-solving skills - comfortable interpreting large data sets into actionable insights.
  • A creative curious approach with a passion for experimentation and continuous improvement.
  • Excellent communication and collaboration skills with the ability to influence across teams and levels.
  • Intermediate proficiency in Excel / Google Sheets (Tableau a plus).

    • #LI-JL7

    #LI-Hybrid

    Required Experience :

    Manager

    Key Skills

    Civil,Anti Money Laundering,Intelligence,Hospitality,Administrative Services

    Employment Type : Full Time

    Experience : years

    Vacancy : 1

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    Digital Marketing Manager • Boston, New Hampshire, USA

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