Community Liaison

Shalom Hospice of Washington -

Job Title / Position : Community Liaison

Reports To : Administrator

JOB DESCRIPTION SUMMARY

Responsible for aspects of organization marketing including, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, organizing sales and marketing events in the community, representing the organization at various community events.

ESSENTIAL JOB FUNCTIONS / RESPONSIBILITIES

1. Conducts daily marketing activities including collaborating with the Administrator in establishment and implementation of marketing initiatives.

2.Monitors allocation of resources according to budgetary limitations.

3.Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.

4.Employs marketing and promotional initiatives to achieve budgetary volume projections.

5.Establishes and maintains positive working relationships with current and potential referral and payer sources.

6.Builds and monitors community, customer, and patient perceptions of SHALOM HOSPICE OF SOUTHWEST WA, LLC as a high quality provider of services.

7.Contributes to organizations strategic planning including identifying opportunities for additional or improved services to address customer needs.

8.Maintains comprehensive working knowledge of SHALOM HOSPICE OF SOUTHWEST WA, LLC markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.

9.Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.

10.Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by SHALOM HOSPICE OF SOUTHWEST WA, LLC.

11.Monitors and reports cost effectiveness of marketing efforts.

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.

POSITION QUALIFICATIONS

1. Bachelor's degree in Marketing, Business Administration, or related field preferred. Applicable work experience may be acceptable in lieu of degree at the discretion of the Administrator.

2. At least three (1) year experience in health care marketing management preferably in hospice care operations.

3. Ability to market aggressively and deal tactfully with customers and the community.

4. Demonstrates good communications skills, negotiation skills, and public relations skills.

5. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

AGE SPECIFICS :

This position interacts with all ages of patients, family members and other staff members.

PHYSICAL REQUIREMENTS :

Strength :

Constantly required to push / pull and lift objects up to 50 pounds in weight. Occasionally required to push / pull more than 300 pounds and lift in excess of 50 pounds

Manual Dexterity :

Constantly required to perform simple motor skills and manipulative skills such as standing, walking, writing and use of various types of therapeutic and office equipment. Frequently required to perform moderately difficult manipulative skills such as positioning patients.

Coordination :

Constantly required to perform gross body coordination such as walking, stooping, standing while performing tasks, carrying and lifting objects.

Mobility :

Constantly required to walk and stand, including for long periods of time. Frequently required to remain in uncomfortable positions for long periods of time, such as bending over equipment, counters, tables, etc.

Visual Discrimination :

Constantly required to see objects closely to allow reading instruments and measurement tools. Frequently required to discriminate colors on charts, equipment panels or warning lights. Occasionally required to use depth perception and judge distance, size, color and shape of an object.

Hearing :

Constantly required to hear normal sounds with some background noise as in answering phones, intercom and other equipment sounds / alarms, etc.

MENTAL REQUIREMENTS :

Frequently required to concentrate on fine details with continual interruptions; attend to a task / function for more than 30 minutes at a time; remember tasks / assignments given at the beginning of a period of time extending several days. Constantly required to demonstrate good judgment and safety.

POST-OFFER HEALTH STATUS :

Meets the post-offer physical requirements regarding infectious / contagious disease, including TB screening.

ENVIRONMENTAL REQUIREMENTS :

Potential exposure to occupational hazards which may include, but are not limited to infectious / contagious diseases, heat, cold, noise, hazardous substances, varying weather conditions and other hazard which may be located at the work sites.

CONTINUING EDUCATION REQUIREMENTS :

Personnel must attend the mandatory number of in-services per calendar year. Personnel are expected to participate in appropriate continuing education as may be requested and / or required by their immediate supervisor.

OSHA CATEGORY FOR BLOODBORNE PATHOGENS EXPOSURE :

Category I : Tasks and procedures involve occupational exposure to blood, body fluid and / or tissue.