TP-LINK is hiring : Creative Director in Irvine

Overview We are seeking a visionary and strategic Creative Director to lead the creative direction for our consumer product lines, establishing a vision and bringing it to life through execution. In this role, you will work collaboratively with the Marketing, Sales, and Product teams to shape the brand identity and storytelling of our innovative hardware and software solutions. You will lead talented teams of designers to produce high quality, impactful, and engaging content that maintains consistency with the brand identity while resonating with diverse audiences. If you are a creative leader with a passion for blending technology and design to convey compelling stories, we want to hear from you.

Key Responsibilities Conduct brand studies to identify consumer perceptions of the key strengths of brands and areas of emphasis

Develop a strategy for leveraging AI in generating and improving the quality and consistency of design assets

Oversee the creation of digital content, visual assets, and design guidelines

Stay informed about industry trends, competitor strategies, and emerging technologies to keep creative strategies relevant and impactful

Present creative concepts and design strategies to senior leadership and stakeholders

Qualifications Bachelors degree in Marketing, Design, Communications, or a related field

10+ years of experience in creative roles, with at least 5 years in a leadership position

Proven track record of developing creative strategies and brand guidelines for consumer markets

Experience conducting brand studies, interpreting data, making recommendations, and implementing change

Proven experience selecting AI design tools, implementing the solutions, and utilizing them to drive increased efficiency and effectiveness across a design organization

Strong portfolio demonstrating work with both hardware and software products

Exceptional leadership, communication, and project management skills

Preferred Qualifications Masters degree in Design, or Marketing

Strong understanding of user-centered design principles and storytelling techniques

Proficiency with design tools such as Adobe Creative Suite and project management platforms

Bilingual Mandarin

Salary and Benefits Salary Range : $215,000 - $250,000

Fully paid medical, dental, and vision insurance (partial coverage for dependents)

Contributions to 401k funds

15 days accrued vacation

11 paid holidays

Bi-annual pay increases

Health and wellness benefits, including free gym membership

Quarterly team-building events

Free lunch Friday

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