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Marketing Specialist - Product Support
Marketing Specialist - Product SupportBlanchard Machinery • Columbia, SC, US
Marketing Specialist - Product Support

Marketing Specialist - Product Support

Blanchard Machinery • Columbia, SC, US
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Blanchard Machinery Marketing Professional

Blanchard Machinery is seeking a seasoned marketing professional to take a strategic leadership role within our Product Support division. This is an exciting opportunity for a high-performing individual who excels at driving growth through innovative marketing initiatives, data-driven decision-making, and collaborative execution. You will report to the Marketing Manager and be responsible for leading the marketing direction for one of our most critical business units. We're looking for a strategic thinker with a proven track record of delivering measurable results, influencing stakeholders, and owning outcomes from conception to execution.

Join us in shaping the future of marketing excellence and making a significant impact in South Carolina and our industry.

Blanchard Machinery Company is committed to fostering a high-performance work culture with challenging work opportunities that inspire high quality results. Some of the benefits of joining our team are :

  • Competitive Pay.
  • Benefits : Medical, dental, vision, 401K, profit sharing, generous PTO and paid holidays, uniforms, and much more.
  • Exposure to world-class CAT training and development.
  • A friendly and supportive work environment.
  • Continuous exposure to learning and new technologies
  • Opportunities for advancement

About Blanchard Machinery

At the core of our mission lies an unwavering dedication to our customers. We take immense pride in delivering exceptional parts, service, sales, and rental solutions for Cat machines and a wide range of equipment. Our primary focus is to empower our customers' success, making South Carolina an exceptional place to live and work.

As a fourth-generation family business, we cherish our heritage and the values it embodies. We continuously reinvest in our people and communities, fostering growth and prosperity for all. Together, we strive to create lasting partnerships and a positive impact that resonates far beyond our business endeavors.

Responsibilities

  • Serve as the strategic marketing leader for the Product Support division, owning campaign strategy, execution, and performance analysis.
  • Partner with division leadership and cross-functional teams to create and implement data-driven marketing strategies that directly impact revenue growth and customer retention.
  • Lead the development of customer-centric campaigns across multiple channels including digital, print, events, and field marketing.
  • Create strategic content and sales tools that align with division goals, brand guidelines, and customer expectations.
  • Leverage customer insights, market data, and internal feedback to inform marketing decisions and competitive positioning.
  • Define and manage quarterly and annual marketing plans with measurable KPIs tied to business objectives.
  • Lead campaign performance reviews, adjusting tactics to meet or exceed KPIs.
  • Provide marketing tools to internal teams to support successful campaign execution and lead generation efforts.
  • Identify and test new platforms or technologies to drive innovation and differentiation in the market.

    • Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 5+ years of marketing experience, preferably in B2B or industrial sectors.
  • Demonstrated success in leading integrated marketing campaigns and aligning efforts with business objectives.
  • Strong leadership presence with the ability to influence cross-functional teams and present to senior stakeholders.
  • Proficient in analytics tools, and Sales Force Marketing Cloud preferred.
  • Strong analytical and strategic planning skills; comfortable working with performance data and customer insights.
  • Excellent communication, copywriting, and organizational skills.
  • Ability to manage multiple projects in a fast paced deadline-driven environment.

    • Working Conditions

  • The physical environment requires the employee to work primarily inside throughout the day, however this position may also require working in non-climate-controlled environments as well as outdoors.
  • Position may require employees to be physically present at designated worksite locations.
  • Requires standing, stooping, squatting, pushing, pulling, twisting, turning, lifting.
  • Seeing, reading, and writing to complete job responsibilities.
  • Use of computers and other forms of technology to complete job responsibilities.
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    Product Support Specialist • Columbia, SC, US

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