Business Analyst, Marketing Programs

Business Analyst

At Sand Cherry Associates, we excel in the design and delivery of strategic customer-centric initiatives through digitally native, data-empowered solutions. Our client's confidence in us is centered on exceptionally skilled, high-energy talent working with the support of the full Sand Cherry team. Finding the right match for this role is a critical aspect of continuing that success.

We are seeking a Business Analyst to evaluate and measure the impact of marketing initiatives in offline marketing programs. You will collaborate with a multidisciplinary team of marketing, product management, analytics and engineering teams to tap into the underlying data, align on key metrics & methodologies, and generate insights to drive user growth. This is a long term remote role. Candidates must live in the United States and be willing to work MST hours. All qualified candidates MUST be authorized to work in the United States without requiring visa sponsorship now or in the future.

Responsibilities :

• Build targeted customer lists and scripts from internal databases to support Customer Marketing initiatives across direct mail and email channels.
• Develop, maintain, and monitor the health of SQL-based data pipelines supporting marketing programs.
• Develop a deep understanding of the business purpose behind each marketing engine to ensure data systems are optimized for business and campaign needs.
• Establish and maintain basic reporting frameworks, define KPIs and analytical best practices, and report on business outcomes tied to marketing tactics.