Director of Marketing and Communications - Heinz College

Carnegie Mellon University’s Heinz College is seeking an experienced marketer to lead the Marketing & Communications function of our web / digital marketing team. The primary responsibility of this position includes leading the development, implementation and management of integrated digital marketing, social media and communications strategy, aligning them with business priorities across the college and university to drive awareness, engagement and enrollment. Not only is this a strategist position, but the successful candidate should also be capable of envisioning, leading and implementing strategies and tactics from concept to execution. Apart from being strategic in their approach, the ideal candidate should have advanced technical knowledge and have hands on experience in large web development projects.

Core responsibilities include :

All communications through digital channels—including the college’s homepage and key landing pages

Leading the development, execution, and the assessment of innovative, results-oriented digital marketing and social media campaigns in support of the college’s overall strategic goals.

Establishes priorities and develops project plans and schedules; revises priorities and plans as appropriate; creates project teams and delegates appropriate responsibilities to maximize departmental effectiveness.

Supervises team progress and holds team accountable towards fulfillment of goals.

To be successful in this role, you should demonstrate the following :

A seasoned marketer with experience leveraging audience and market insights to develop marketing strategies and plans that are aligned with identified goals

A strategist who has an analytical, curious, creative, and solution-oriented mindset and relies on metrics and data to inform, optimize and improve marketing and communications efforts

A channel-savvy marketer with experience maximizing audience reach and engagement using modern, multichannel and integrated approaches

A collaborator with experience building strong partnerships with groups of internal constituents to achieve shared goals, including the ability to advance the strategic nature of the conversation about marketing initiatives

A strategic integrator who both sparks and brings together ideas, individuals and plans to advance efficacy and efficiency of marketing efforts across the university

A confident communicator with excellent active listening, writing and presentation skills and experience working directly with senior leadership

A proactive, self-starter who is able to progress multiple priorities and projects simultaneously through direct engagement or the leadership of others (indirect and direct)

Adaptability, excellence, and passion are vital qualities within Carnegie Mellon University. We are in search of a team member who can effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.

Qualifications :

Bachelors degree in Marketing, Communications, or related field. Master’s degree preferred.

At least 8 years of marketing and communication experience.

Leadership experience – prior experience providing guidance, leadership, and coaching marketing staff

Preferred licenses / certifications : Google Analytics Individual Qualification certification

A combination of education and relevant experience from which comparable knowledge is demonstrated may be considered.

Requirements :

• Successful pre-employment background check

Additional Information :

Sponsorship : Applicants for this position must be currently legally authorized to work for CMU in the United States. CMU will not sponsor or take over the sponsorship of an employment visa for this opportunity. Carnegie Mellon is not a qualifying employer for the STEM OPT benefit : only the 12-month OPT may be used to work at Carnegie Mellon.

Work Posture : This position is operating on a hybrid schedule, with an on-campus / in-office presence 3 days a week.

Joining the CMU team opens the door to an array of exceptional benefits.

Benefits eligible () employees enjoy a wide array of benefits including comprehensive medical, prescription, dental, and vision insurance () as well as a generous retirement savings program () with employer contributions. Unlock your potential with tuition benefits () , take well-deserved breaks with ample paid time off () and observed holidays () , and rest easy with life and accidental death and disability insurance.

Additional perks include a free Pittsburgh Regional Transit bus pass, access to our Family Concierge Team () to help navigate childcare needs, fitness center access () , and much more!

For a comprehensive overview of the benefits available, explore our Benefits page () .

At Carnegie Mellon, we value the whole package when extending offers of employment. Beyond credentials, we evaluate the role and responsibilities, your valuable work experience, and the knowledge gained through education and training. We appreciate your unique skills and the perspective you bring. Your journey with us is about more than just a job; it’s about finding the perfect fit for your professional growth and personal aspirations.

Are you interested in an exciting opportunity with an exceptional organization?! Apply today!

Location

Pittsburgh, PA

Job Function

Communications

Position Type

Staff – Regular

Full Time / Part time

Full time

Pay Basis

Salary

More Information :

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Carnegie Mellon University is an Equal Opportunity Employer / Disability / Veteran .

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If your heart is in your work, come work with us. Carnegie Mellon University isn’t just one of the world’s most renowned educational institutions – it’s also a hotspot for some of the most talented doers, dreamers, and difference-makers on the planet. When you join our staff, you’ll become an important part of our mission to create a healthier, safer, and more just life for all. No matter what your role or location, you’ll connect and collaborate with dedicated, passionate colleagues – and you’ll have the satisfaction of delivering work that truly matters.

We cultivate a vibrant, welcoming environment where everyone is valued and encouraged to contribute and achieve. In addition to competitive benefits and a robust support network, you’ll have access to many tools and resources to sharpen your abilities and professional skills, as well as opportunities to engage and share perspectives with a dynamic and inspiring community of uniquely talented staff, faculty, students, and alumni.

The future is awaiting your expertise and intellect. Come join the architects of what’s next. Apply now.

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For technical assistance, email HR Services (hr-help@andrew.cmu.edu) or call 412-268-4600.

If you are an individual with a disability and you require assistance with the job application process, please email Equal Opportunity Services (employeeaccess@andrew.cmu.edu) or call 412-268-3930.

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