Marketing Manager, SmartConnect

OVERVIEW

The B2B Marketing Manager is a dedicated role designed to support SmartConnect by building and maintaining the B2B marketing role is pivotal in defining executing and owning the SmartConnect B2B marketing strategy. Key responsibilities include architecting a comprehensive partner journey and accelerating growth by effectively engaging critical B2B and B2C audiences specifically including brokers fiduciaries corporate partners and their respective clients and employees. The Marketing Manager will serve as the foundational marketing capability for the team moving the organization from reactive engagement to proactive automated and strategic partner nurturing.

Key focus areas include developing an end-to-end partner journey creating specialized content and thought leadership establishing a strong digital presence and leveraging marketing automation to scale campaigns and drive lead generation.

REPORTS TO

The B2B Marketing Manager reports directly to the SVP & GM SmartConnect with a dotted line to the Experience Marketing team and works in close collaboration with SVGs Engagement and Brand Marketing shared resources.

ESSENTIAL DUTIES

The essential duties and responsibilities for this position include but are not limited to :

B2B Strategy & Journey Mapping :

Define and map the end-to-end B2B2C communication journey from initial prospecting and lead nurturing to onboarding and ongoing engagement.

• Conduct market research focus groups and competitor analysis to identify key industry trends and inform messaging strategy.

Content Creation & Thought Leadership :

Collaborate with Brand and Engagement Marketing to develop and manage the B2B2C marketing calendar.

Digital Presence & Demand Generation :

Develop and execute a comprehensive social media strategy for relevant B2B platforms primarily LinkedIn and Facebook.

Marketing Automation & Operations :

Build and execute a B2B email marketing strategy including prospecting campaigns automated nurturing sequences and a quarterly broker and partner newsletter.

Strategic Alignment :

Work closely with the Business Development team to create a marketing engine that directly supports sales goals.

BEHAVIORS

The SVG behaviors are listed below :

Qualifications :

Education / Experience :

Skills / Specialties :

Certifications / Licenses :

Salesforce Marketing Cloud certification (preferred not required).

Additional Information :

Benefits :

The Company offers the following benefits for this position subject to applicable eligibility requirements :

Conditions :

Spring Venture Group is an Equal Opportunity Employer

Remote Work : No

Employment Type : Full-time

Key Skills

Business Development,Customer Service,Apache,Market Research,Customer Relationship

Experience : years

Vacancy : 1