Marketing Operations Manager

We’re looking for a data-driven, systems-savvy Marketing Operations Manager to own the infrastructure, reporting, and processes that power Privy's marketing team. You’ll play a pivotal role in ensuring campaign execution is seamless, lead flow is clean and trackable, and our tech stack drives efficiency and insight.

This is a high-impact role for someone who thrives on cross-functional collaboration, building scalable systems, and digging into the data to find ways to drive pipeline and performance.

What you'll do

• Own the marketing tech stack – manage, optimize, and integrate tools like HubSpot.
• Lead database hygiene & lead flow management – ensure proper tracking, segmentation, and routing of all inbound and outbound leads.
• Campaign support – partner with demand gen and lifecycle marketing to execute email campaigns, landing pages, and A / B tests.
• Build reporting infrastructure – create dashboards to track funnel performance, campaign ROI, and attribution insights.
• Enable better decisions – analyze funnel metrics to identify drop-offs, optimize lead scoring, and recommend process improvements.
• Be the liaison to Sales Ops – ensure seamless handoff of MQLs and accurate pipeline tracking.
• Drive operational excellence – implement best practices in tagging, UTM tracking, lead enrichment, and nurture logic.

Requirements

Benefits