Social Media Brand Ambassador Tutti Bambini • •

About Tutti Bambini

Tutti Bambini is a family-owned nursery furniture company founded over 30 years ago by Michael and Debra Samuel with the goal of supporting new mothers and fathers during their first steps into parenthood.

After years working in nursery retail, and as parents themselves, Michael and Debra realised that nursery furniture available on the market often didn’t offer the versatility, value, and safety that new parents needed for their little ones. Drawing on a background in technical design, and on their own parenting experiences, Michael and Debra created Tutti Bambini : a nursery furniture range combining elegance and beauty with innovation and practicality.

From its beginnings in a little London store, the Tutti Bambini brand has grown to become a feature in nurseries across the UK, and includes ranges of cots, cot beds, nursing chairs, highchairs, and more. Crafted to the highest standards of quality and safety, every piece of Tutti Bambini furniture is designed to be loved, and used, by families for years to come.

Tutti Bambini has been acquired by Heroes in 2023, and is now part of Heroes' family of brands.

About the role

We’re on the hunt for a confident, creative and people-orientated individual to join our team in a hybrid role that combines social media content creation, in-store brand representation, and hands‑on marketing support. You’ll be the face and voice of Tutti Bambini on platforms like TikTok and Instagram, creating fresh, engaging content that captures attention and grows our online community. You’ll also play a key part in our in-store experience, welcoming customers and making sure every touchpoint reflects our friendly, design‑led brand. From influencer collabs to helping organise events and supporting PR campaigns, no two days will be the same, and there’s plenty of room to make the role your own.

Responsibilities

Social Media & Content Creation

Create and post engaging, on‑brand content for TikTok and Instagram (Reels, Stories, Lives, etc.)

Be confident appearing on camera, bringing personality, warmth, and authenticity

Spot trends early and know how to translate them into thumb‑stopping content

Write captions and copy in a tone that feels fun, real and recognisably Tutti Bambini

Engage with followers, reply to comments and help build an active, loyal community

Monitor performance and test new content approaches

In‑Store Brand Representation

Greet and serve customers in the shop, offering warm, helpful, knowledgeable service

Represent the brand with confidence and personality, both in‑person and online

Use insights from customer interactions to help shape future content ideas

Marketing Support

Help plan and deliver brand events and in‑store activations

Support influencer research, outreach and relationship building

Assist with press releases, gifting and broader PR activity

Provide hands‑on help with day‑to‑day marketing tasks across the business

About you

You get TikTok and Instagram. Your camera roll is full of ideas, and you’re not shy in front of the lens

You’ve got real‑world experience growing social accounts and boosting engagement

You’re comfortable talking to anyone, from our customers in‑store to our followers online

You’re super organised, hands‑on, and happy juggling lots of different tasks

You’ve got a good eye for style and an interest in design‑led brands - a graphic design background would be a bonus

You write well, with a natural, conversational tone

Bonus points if you know your way around Canva, CapCut or similar content tools

What You’ll Get

The chance to make a real impact in a growing, design‑led baby brand

Experience across a wide range of creative and commercial marketing activity

A supportive, ambitious team who are big on collaboration and ideas

A creative, friendly workplace with room to grow and develop your skills

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