Digital Advertising Coordinator

Digital Advertising Coordinator

You know how sometimes you see an ad for a product at just the right time? You’ve been thinking about the product, researching it, you’re ready to buy it, and bam – an ad for that product shows up in your feed.

Ever wonder how that works? Interested in learning how to make that happen? That’s what our digital marketing team does here at NICABM, and we’d love to teach you how to do it.

NICABM creates online educational courses for mental health professionals, and we advertise our products online in places like Facebook and Google. We’re looking for an analytical, creative, and hard working person to join our digital marketing team to help us in those marketing efforts. We’ll show you the ropes and teach you how to advertise on those platforms. We just need you to come with high energy, and an eagerness to learn these cutting edge techniques and strategies.

If you’re looking for a meaningful and creative career, where you’ll learn cutting-edge marketing strategies and tactics to kick-start your career, this might be the job you’re looking for.

Responsibilities (which we’ll be teaching you) :

• Work with our copywriting and graphic design teams to create advertisements for our products
• Assess the effectiveness of past advertising efforts, and use those insights to build and improve upcoming campaigns
• Test and track the performance of ads so we can improve performance of our campaigns
• Track and analyze the activity of perspective customers on our site
• Spot patterns within data, and draw conclusions and insights
• Analyze and adjust advertising budgets based on key business metrics
• Communicate key findings to staff outside of the digital marketing team, so other teams can improve their effectiveness
• Stay up to date on the latest advances in digital marketing and advertising, and incorporate these strategies into campaigns

Qualifications :