Marketing Coordinator Job at EquiTrust Life Insurance Company in West Des Moines

West Des Moines 7100 West

West Des Moines, IA 50266, USA

Description

About Us :

EquiTrust Life Insurance Company is a national carrier of competitive, client-friendly annuity products sold through a variety of distribution channels, including more than 20,000 independent agents and independent marketing organizations (IMOs). Since 2003, we have provided exceptional customer service to our clients by operating with integrity and passion. Our efforts are supported by a dedicated workforce who execute their responsibilities through teamwork and an entrepreneurial spirit. EquiTrust sells products nationwide and is headquartered in Chicago, Illinois, with operations in West Des Moines, Iowa.

Position Summary :

The Marketing Coordinator is responsible for the planning, coordination, and execution of a variety of internal and external communication activities for EquiTrust. The Coordinator works closely with the EquiTrust website owners to ensure the timing of external communications aligns with updates to the websites, as well as with the Marketing and Sales Development team to align the timing and content of messaging with other planned activities such as webinars and campaigns. This individual works closely with Sales and Marketing leaders to track, market, and communicate EquiTrust sales and marketing initiatives internally and externally. The Marketing Coordinator carries out their duties and responsibilities in a manner that is consistent with EquiTrust’s company values of Integrity, Leadership, Accountability, Teamwork, and Passion.

What You\'ll Do :

• Administers project management platform and execution functions to enter, maintain and update project information.
• Acts as a project management system expert and is responsible for ongoing updates to the platform.
• Acts as a back up in executing delivery of external electronic communications to EquiTrust’s distribution channel(s) and assists in administering the email platform.
• Coordinates both internal and external marketing campaigns and provides updates regarding campaign status including but not limited to product changes, and rate changes.
• Ensures key information pertaining to marketing initiatives is shared internally as appropriate and required.
• Facilitates communication campaigns (e.g. webinar series registrations) with internal marketing and sales leaders.
• Collects data and metrics for marketing campaigns of all types (email, digital ad, QR code, etc.) using a variety of techniques, ranging from simple data aggregation via statistical analysis to complex data mining, and interprets results to provide intelligence on effectiveness of tools, media, and topics.
• Researches the functionality and capability of current marketing tools, such as video email, webinar, and QR code software, to ensure EquiTrust is using them to their full potential. Makes recommendations for additional utilization of current tools, while continuing to explore new and alternative tools and solutions to improve automation, analytics, project execution, and project management.
• Provides backup assistance as required to the Marketing and Sales Reporting & Analysis Associate position by producing daily, weekly and ad hoc distribution data and analysis reports to shareholders of the Marketing and Sales departments.
• Supports the Sales and Marketing team and other departments as needed.
• Willingly takes on additional responsibilities as requested to accomplish department and Company objectives.

What You\'ll Bring : Education :

Experience :

Knowledge, Skills, and Abilities :

Where You’ll Work :

EquiTrust is an Equal Opportunity Employer and participates in the U.S. Federal E-Verify program. Applicants have rights under federal and state employment laws. To learn more, visit EquiTrust Careers .

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Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

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