Sales Manager

Location : Columbia, MO

Department : Sales

Employment type : Full‑time

Compensation : $90,000–$100,000 base + up to 20% performance incentive (based on KPIs)

About Spirit of ’76 Fireworks

Since 1987, Spirit of ’76 has helped retailers and communities celebrate with fireworks. We’re growing—and we’re looking for a Sales Manager who blends coaching instincts with an analyst’s eye. You’ll lead a high-performing team, turn data into action, and scale results across our wholesale, dealer network, and retail channels. Creative thinking is encouraged, and there’s plenty of room to grow.

What you’ll do

Lead, mentor, and develop the sales team—set clear KPIs, run regular 1 : 1s, team meetings, and pipeline reviews.

Build a rigorous reporting rhythm with Finance (weekly / monthly / quarterly) covering performance, forecasts, revenue trends, and margin analysis.

Translate company goals into actionable sales strategies; refine sales processes for efficiency and consistency.

Recommend and implement KPI-based incentive programs that drive performance.

Strengthen relationships with key dealers, distributors, and retail customers; support major negotiations and strategic accounts.

Partner with Marketing on campaigns and lead quality

Use dashboards and CRM insights to spot gaps / opportunities, improve forecast accuracy, and boost conversion and retention.

What you’ll bring

Bachelor’s degree in Business, Sales, Marketing, or related field (MBA a plus).

5+ years of progressive sales experience, including 2+ years managing a team.

Proven success leading through data-driven performance metrics.

Hands-on experience with CRM platforms, reporting tools, and MS Office / Google Suite.

Strong analytical, organizational, and leadership skills; high integrity and a collaborative, performance-first mindset.

Background in wholesale distribution, consumer goods, or retail (strongly preferred).

Benefits

200 hours of PTO annually + 8 paid holidays

Medical, Dental & Vision coverage

Simple IRA with 3% company match + Profit Sharing Plan

Company-paid Life Insurance

Paid 2-week Sabbatical after 5 years of service

Culture & Perks

$500 Fireworks Credit

50% off in our Retail Store & Seasonal Tent

$300 Spirit Clothing Allowance

Why this role

You’ll have the autonomy to shape process, the mandate to raise the bar on performance, and the cross-functional seat at the table to influence pricing, marketing, and inventory decisions—all while developing a team built on accountability and growth.