Senior Director, Community Content Strategy

Senior Director, Community Content Strategy

BigFuture brings together a trusted community to help every learner own their future. The BigFuture Community team is responsible for resources, content, and go-to-market efforts to reach and engage teens, parents and other caring adults, and K-12 educators. Our authentic, trusted content featuring experts demystify the college and career planning process. Our resources include BigFuture Scholarships ($23+ million to over 24K teens since 2019), the College Board National Recognition Program (280K students recognized for academic achievement in 2025); and BigFuture Ambassadors (community of thousands of high school students who share free college and career resources). The team coordinates cross-functional go-to-market efforts to reach and engage K-12, students and families.

As Senior Director, Community Content Strategy, you will be responsible for the content ecosystem underlying BigFuture products, which engage over 15 million unique users a year. In partnership with the Product and Technology teams, you'll shape our content-as-product strategy to support personalized exploration on BigFuture.org. You'll lead editorial strategy for content served throughout our product, first in a searchable content library and eventually AI-enabled conversation and alongside tools. You and your team will rapidly create high volume, information-rich, authentic video and text content. You'll set and maintain a high bar for content as a player-coach managing staff.

Roles and Responsibilities

Strategic Editorial Leadership of Content for Product (35%)

• Align community content with the BigFuture product vision and roadmap for personalized exploration
• Own an editorial roadmap for multimedia content for the BigFuture.org product, informed by student and parent needs, business goals and landscape trends
• Oversee research and define objectives, messaging and approach for community content generation
• Define ambitious quantitative goals for content, track KPI's, diagnose opportunities and gaps, and ensure robust tracking systems in partnership with Web Analytics
• Manage user research and feedback systems to gauge needs, surface use cases and refine content
• Strategically curate and serve content via a content management system to drive log-ins and other product engagement metrics

Production Systems and Quality of Content for Product (35%)

Cross-functional Leadership and Team Management (30%)

Preferred Skills and Attributes

All roles at College Board require : a passion for expanding educational and career opportunities and mission-driven work; authorization to work in the United States for any employer; curiosity and enthusiasm for emerging technologies, with a willingness to experiment with and adopt new AI-driven solutions and a comfort learning and applying new digital tools independently and proactively; clear and concise communication skills, written and verbal; a learners mindset and a commitment to growth : welcoming diverse perspectives, giving and receiving timely, respectful feedback, and continuously improving through iterative learning and user input; a drive for impact and excellence : solving complex problems, making data-informed decisions, prioritizing what matters most, and continuously improving through learning, user input, and external benchmarking; a collaborative and empathetic approach : working across differences, fostering trust, and contributing to a culture of shared success.

Application review will begin immediately and will continue until the position is filled. This role is expected to accept applications for a minimum of 5 business days. While the hiring process may vary, it generally includes : resume and application submission, recruiter phone / video screen, hiring manager interview, performance exercise such as live coding, a panel interview, a conversation with leadership and reference checks.

At College Board, we offer more than just a paycheck, we provide a meaningful career, a supportive team, and a comprehensive package designed to help you thrive. We're a self-sustaining nonprofit that believes in fair and competitive compensation, grounded in your qualifications, experience, impact, and the market.

The hiring range for this role is $96,000 $150,000. Your exact salary will depend on your location, experience, and how your background compares to others in similar roles at College Board. We aim to make our best offer upfront, rooted in fairness, transparency, and market data. We adjust salaries by location to ensure fairness, no matter where you live. You'll have open, transparent conversations about compensation, benefits, and what it's like to work at College Board throughout your hiring process. Check out our careers page for more information.