Brand Manager

Brand Manager – Travel Retail Americas

Miami, FL

COTY is looking for smart leaders who are fast and passionate.

We are looking for a Brand Manager for Travel Retail Americas to lead the growth and development of some Beauty brands across our region. He / she will be responsible for setting the brand’s strategic vision in TRAM countries. He / she will be the drive behind the success of the initiative launches, which he / she has overseen throughout the entire process. The individual will be responsible for planning, forecasting and analysing beauty business, thus proceeding with key recommendations relevant to the overall growth of the Coty business.

This position is a fast paced, customer-focused marketing delivery role. In this role he / she will work with retailers and distributor to deliver best in class marketing strategies across our brands that not only drive base business and new product growth but also elevate the brand equities of our portfolio. The position requires a strong relationship with Sales, Retail and Supply Chain to optimize portfolio mix, push sell-in / sell-out, and increase profitability, and net sales. You should have a desire to grow both Marketing and Customer Relationship capabilities

RESPONSIBILITIES

In this role you will be responsible for :

• Lead Brand Business objectives, strategies and go to market action plan in alignment with regional commercial strategy and the supervision of the Marketing Director
• Participate in the planification of the Brand Target for the fiscal year, including NR / A&CP objectives and strategies
• Own initiative / Icons forecast guidelines in alignment with Marketing Director and own Marketing support (GWP, Tester, sampling) strategy, planning and budget.
• Identify new business opportunities and develop strong concept sell to launch new projects in the region.
• Identify opportunities for exclusive travel retail innovations, or consumer experiences.
• Act as the key liaison between Global Brands, Global Travel Retail teams, Commercial teams and Retail partners.
• Inspire, engage and motivate commercial & retail teams through impactful brand storytelling and marketing presentations
• Own Marketing Strategies & Plans for the brand in charge :
• Have good clarity on consumer / shopper / customer understanding. Understand the needs, preferences, values, behaviour and demographics of our current and potential consumer
• Propose Portfolio strategy and guidelines localization including TPR / discontinuations / Sets / Initiatives / Icon etc.
• Lead communication, decision and approval process between brand global teams / TRAM team and retailer / distributors.
• Develop and implement omnichannel activations to engage with travellers, including Media, Digital, In-store localized plans to support key launches and KCP (Key consumption periods). Ensure plans bring to life brand’s equities driving traffic and conversion.
• Partner closely with Merchandising team to ensure strong in-store visibility and brand consistency
• Ensure brand touch points consistency through strong partnership with merchandizing perfect instore execution in the region.
• Own business and performance management for the brands in charge
• Monitor and analyse sell in and sell out performance, market share and ROI of marketing initiatives.
• Support monthly brand line business reviews with Marketing Director.
• Provide clear recommendations and action plan to maximize brand growth and profitability
• Manage marketing budgets ensuring efficient allocation of resources across priorities

Working for Coty means  our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined.

QUALIFICATIONS

We’d love to see candidates who have :

Essential :

Desirable :

OUR BENEFITS

As our Brand Manager this is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

RECRUITMENT PROCESS

ABOUT COTY

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness.

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.

Coty is deeply committed to creating a more open, inclusive, and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!