Chief Product & Marketing Officer Beaverton, OR, US Posted 3 months ago

## Chief Product & Marketing OfficerBeaverton, OR, United StatesAt Tektronix, we empower engineers to solve the world’s toughest technology challenges with precision measurement solutions that fuel innovation. From next-generation semiconductors to wireless, aerospace, and quantum technologies, our test and measurement solutions enable engineers to design, build, and launch tomorrow’s innovations with confidence. We support engineers from the first spark to final signal—transforming curiosity into confidence with trusted tools that deliver precision, clarity, and reliability. For over 75 years, we’ve set the standard in test and measurement—and we’re just getting started.As a Ralliant company, Tektronix is backed by a culture rooted in solving problems, learning by doing, and winning as one team. We believe in unlocking growth for our customers, our people, and our shareholders. That means empowering diverse voices, supporting whole-person wellbeing, and creating a workplace where curiosity and ownership drive impact—together.

• About the Role
• As Chief Product & Marketing Officer at Tektronix, you’ll play a central role in shaping our innovation engine. Reporting to the President, you’ll own and evolve our global product strategy and fully integrated marketing function—driving growth through new product introductions (NPI), customer engagement, and high-impact team leadership.This uniquely holistic role brings together product management, strategy, and all facets of marketing—digital, brand, field, demand generation, events, sales enablement, and external communications—under one unified team. You'll serve as the strategic link between our customers and sales teams on one side, and engineering and operations on the other.Your mission : define what we build, how we bring it to market, and how we tell our story.This President-track role offers high visibility across Tektronix and the Ralliant executive team and Board. You’ll lead a sizeable global organization with 8 direct reports—including a Vice President and multiple general managers.
• Responsibilities
• Set Vision & Strategy
• : Define and drive the global product roadmap across five major business lines. Translate innovation into scalable growth strategies aligned with customer needs and long-term investment priorities.
• Accelerate Innovation
• : Lead the end-to-end NPI process—from market insights to successful commercialization—ensuring excellence in execution and cross-functional alignment.
• Brand & Demand
• : Lead a unified global marketing engine encompassing brand, digital, demand generation, external communications, field events, and sales enablement—driving customer pipeline growth, strengthening brand equity, and delivering a cohesive voice for Tektronix across channels, regions, and audiences.
• Develop Talent
• : Champion a strong talent pipeline by developing future GMs, product leaders, and marketers. Cultivate a culture of accountability, curiosity, and continuous learning.
• Influence & Align :
• Operate as a strategic thought partner to the broader leadership team, fostering alignment, shared ownership, and cross-functional execution across the organization.
• Simplify the Complex :
• Drive clarity and focus in high-stakes, complex environments. Strengthen product and marketing operations, scale systems, and embed continuous improvement to accelerate growth.
• Champion Customer Insight :
• Deepen customer understanding through market research, VOC, and field engagement—translating insights into actionable strategy and innovation that drive relevance, differentiation, and growth.
• Qualifications
• Proven leadership in product management, product strategy, and / or integrated marketing.
• Proven P&L leadership across multiple functions, ideally including sales, business development, and / or key account management.
• Experience developing and commercializing high-tech products, ideally in industrial, test and measurement, or semiconductor markets.
• Ability to build and scale global teams, including managing managers and cross-functional leaders.
• Strategic thinker with operational discipline and strong executional rigor.
• Exceptional communicator and thought partner—comfortable influencing across customers, engineers, and executives.
• High EQ leadership style with a coaching approach—able to challenge constructively, lead through influence, and develop others.
• Bachelor’s degree required; technical background strongly preferred.
• Proven general management experience with exposure to full P&L accountability at ~$500M+ scale, including leadership across global go-to-market strategy and core functions such as product, field sales, engineering, service, and / or customer support
• Owned and executed enterprise or business unit strategy—developing multi-year growth plans, translating insights into action, and driving execution through complex, cross-functional organizations
• Demonstrated ability to drive operational excellence through continuous improvement—applying tools like kaizen, root cause analysis, and systems thinking to scale impact and develop talent, in alignment with the Ralliant Business System (RBS) or similar frameworks.#LI-TA1
• Fortive Corporation Overview
• Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.We are a diverse team 17,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.Fortive : For you, for us, for growth.
• About Tektronix
• Tektronix, a wholly owned subsidiary of Fortive Corporation, is a place where people are challenged to explore the boundaries of what’s possible, bringing the digital future one step closer every day. Through precision-engineered measurement solutions, we work with our customers to eliminate the barriers between inspiration and realization of world-changing technologies. We believe that cultivating a deeper sense of loyalty and belonging is key to how we attract and retain our best people. This reality inspires our Inclusion & Diversity vision, We Are More Together, and guides our approach as we all work toward creating great places where our teams work and thrive. Realize your true potential at Tektronix – join us in revolutionizing a better tomorrow!We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable

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