Lead UX Designer Job at Launch Potato in Houston

Company Overview

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As the Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data‑driven content and technology.

Compensation & Employment

Compensation : $150,000 to $180,000 per year. This position is Contract to Hire.

Employment type : Full‑time. Remote‑first team spanning multiple countries.

Qualifications & Experience

MUST HAVE：

8+ years of UX / UI experience in performance marketing, lead generation, or a similar data‑driven environment

Expertise in data‑informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session

Mastery of Figma or similar wireframing / prototyping tools; fluency with Adobe Creative Suite

Hands‑on experience collaborating with developers and executing A / B tests for CRO

Excellent communicator with the ability to present design rationale across technical and non‑technical audiences

Experience requirement : 8+ years of UX / UI experience within performance marketing, lead generation, or conversion rate optimization environments.

Role Overview

Drive measurable revenue and performance gains by creating data‑informed, CRO‑optimized user experiences that blend strategy, aesthetics, and functionality across Launch Potato web properties.

Responsibilities / Outcomes

Deliver complete, test‑ready user experiences—from concept and ideation through high‑fidelity prototypes and dev hand‑off—backed by A / B test results and user insights

Independently lead design projects across all stages : stakeholder alignment, UX strategy, UI development, and post‑test iteration

Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction

Identify and proactively improve underperforming experiences through iterative UX / CRO design, leveraging both qualitative and quantitative inputs

Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints

Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization

Propose and implement design process improvements that enhance experimentation velocity and design scalability

Competencies

Performance‑Minded : Designs with a CRO‑first lens, balancing business goals with user needs to drive measurable outcomes

Analytical : Relies on data and behavioral patterns to uncover insights and validate hypotheses through experimentation and iteration

Initiative‑Driven : Doesn’t wait for direction—identifies design gaps and proactively proposes and executes UX solutions

Clear Communicator : Effectively tailors communication to different audiences—whether engineers, PMs, or stakeholders—ensuring alignment and clarity

Collaborative : Thrives in cross‑functional environments, building productive relationships across design, product, and engineering teams

Mentorship‑Oriented : Shares expertise, coaches peers, and helps foster a high‑performance UX culture

Strategic Thinker : Understands how UX decisions impact broader business objectives and prioritizes solutions accordingly

Benefits & Compensation Details

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Once hired, future increases will be based on company and personal performance, not annual cost‑of‑living adjustments.

Equal Opportunity Statement

Launch Potato is a proud Equal Employment Opportunity company committed to diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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