AVP, Client Marketing, Healthcare

CareCredit Vision Client Marketing Leader

CareCredit, the Health and Wellness credit card owned by Synchrony Financial, is seeking a flexible client marketing leader to accelerate growth in our CareCredit Vision specialty market. CareCredit provides flexible patient financing solutions to over 12M+ cardholders and a network of over 285K+ providers and retail locations. This role is tailored specifically to helping grow client partnerships in the Vision industry including large retailers, associations, buying groups, and providers, while working cross-functionally to develop customer-first marketing strategies to acquire new cardholders in optometry and ophthalmology practices, enabling consumers to access the eye care products and services they need.

In this role, you will partner with clients, internal sales, analytics, and lifecycle marketing teams to develop and execute innovative B2B and B2B2C marketing strategies and campaigns designed to :

• Acquire and engage vision care provider practices
• Drive patient applications and usage of the CareCredit credit card
• Expand market share and brand awareness across the vision industry

Working primarily within the Vision market, you will leverage data-driven insights to optimize campaigns and grow CareCredit Vision's presence in a fast-paced, rapidly changing environment.

Our Way of Working

We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Key Responsibilities

Lead marketing strategy and execution focused on CareCredit Vision clients, including optometry, ophthalmology, and optical retail businesses.

Develop and manage multi-channel B2B2C campaigns including Account-Based Marketing, email automation, digital marketing, social media, and direct mail.

Own partner and client relationships, creating marketing plans, conducting quarterly business reviews, and driving joint marketing programs tailored to the Vision specialty.

Develop educational and engagement content for both providers and patients to increase CareCredit card adoption and financing conversations specific to vision care.

Collaborate cross-functionally to build sales enablement tools such as pitch decks, case studies, provider resources, and research-based content.

Concept and brief agencies on most impactful Vision-specific digital content to maximize CareCredit's SEO.

Use Salesforce, Workfront, and Adobe analytics tools to map and improve client and patient marketing journeys and automation workflows.

Support the launch and growth of new CareCredit and Synchrony Health & Wellness products relevant to vision care.

Regularly analyze campaign effectiveness, A / B test messaging and tactics, and pivot strategies to maximize ROI and growth in the Vision market.

Who You Are

You're a bold, curious marketer who paves their own way. You're an expert at diving into the 'why,' continuously learning about the deeper meaning of what's happening around you. You are quick to act, extremely organized, and thorough. You enjoy managing multiple projects without missing a beat and bring a can-do attitude to everything you do. You're comfortable adapting quickly and take ownership to drive meaningful results.

Qualifications / Requirements

Bachelor's Degree OR in lieu of a degree, a high school diploma and 8 years of marketing experience identified below

Minimum of 4 years of marketing experience executing multi-channel B2B and B2B2C campaigns, ideally within healthcare and / or vision care industries.

Proven experience managing marketing campaigns across digital, email, direct mail, and social channels.

Proficiency with Workfront, Microsoft Office (PowerPoint, Excel), Social, Email, and MarTech platforms.

Experience managing agency and partner relationships to deliver integrated marketing programs.

Strong analytical skills with ability to interpret data, conduct A / B testing, and optimize campaigns.

Excellent verbal and written communication and presentation skills; ability to influence across all organizational levels.

Flexible, high-energy self-starter able to thrive in fast-paced, complex environments juggling multiple projects.

Ability and willingness to travel up to 30%.

Desired Characteristics

MBA or advanced degree.

Operational experience managing cross-functional teams or certification in project management (Agile, Six Sigma).

Background in client or partner marketing within specialized healthcare verticals, especially vision care.

Familiarity with market intelligence, research, and insight-driven marketing strategy.

Grade / Level : 11

The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements

You must be 18 years or older

You must have a high school diploma or equivalent

You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post.

All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment

When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are not only heard - but valued. Together, we're building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow. This starts when you choose to apply for a role at Synchrony.

Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time.

Job Family Group : Marketing