Director, First Party Events

Company Overview Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM). What you'll do The Director of First Party Events leads Docusign’s global portfolio of proprietary, brand-owned experiences, including our flagship Momentum series, Discover (developer event) and internal and customer-facing programs that bring our brand and product to life. This leader is responsible for the strategy, design, and execution of events that drive brand love, customer engagement, and revenue impact. They will manage a high-performing team of event professionals and agency partners, collaborate cross-functionally across Marketing, Sales, and Product, and ensure every Docusign experience is meaningful, measurable, and aligned to our business goals. This position is a people manager role reporting to the Vice President, Experiential Events. Responsibility Develop and execute a global first-party event strategy that aligns with Docusign’s brand positioning, go-to-market priorities, and pipeline goals Partner with the VP, Experiential Events to shape the long-term event model, including flagship strategy, tiering, and calendar planning Serve as a strategic thought partner to Marketing, Sales, and Executive Leadership on how events drive business impact Oversee the planning and execution of major first-party programs, including Momentum (NYC flagship and global cascades), and other key brand experiences Ensure programs are delivered on time, on brand, and on budget balancing creative excellence with operational efficiency Lead agency and vendor relationships, including sourcing, negotiation, and performance management Drive cross-functional collaboration with Product Marketing, Partner Marketing, Comms, and Brand to ensure cohesive messaging and experiences Partner with Marketing Analytics to define and track success metrics (e.g., pipeline impact, account engagement, attendee satisfaction, cost per attendee) Optimize event formats, content, and spend based on insights and performance data Implement processes, templates, and frameworks that increase team efficiency and scalability Lead, mentor, and develop a team of event managers and coordinators and foster a culture of creativity, accountability, and growth Encourage innovation while maintaining operational excellence and financial discipline Partner with Finance & Operations to forecast budgets, and resourcing needs Job Designation Hybrid : Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency : Minimum 2 days per week; may vary by team but will be weekly in-office expectation) Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role / job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law. What you bring Basic 12+ years of experience in event marketing or experiential marketing (preferably in B2B technology) Experience leading large-scale, global events with measurable business impact Experience managing teams, agencies, and complex budgets Experience with cross-functional collaboration and executive stakeholder management Preferred Excellent organizational, communication, and leadership skills Experience in SaaS or enterprise software Demonstrated success in data-driven event strategy and performance storytelling Passion for creating experiences that connect people, ideas, and business outcomes Wage Transparency Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. Based on applicable legislation, the below details pay ranges in the following locations : California : $157,500.00 - $254,350.00 base salary Illinois, Colorado, Massachusetts and Minnesota : $151,200.00 - $213,600.00 base salary Washington, Maryland, New Jersey and New York (including NYC metro area) : $151,200.00 - $222,450.00 base salary This role is also eligible for the following : Bonus : Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance. Stock : This role is eligible to receive Restricted Stock Units (RSUs). Global benefits provide options for the following : Paid Time Off : earned time off, as well as paid company holidays based on region Paid Parental Leave : take up to six months off with your child after birth, adoption or foster care placement Full Health Benefits Plans : options for 100% employer paid and minimum employee contribution health plans from day one of employment Retirement Plans : select retirement and pension programs with potential for employer contributions Learning and Development : options for coaching, online courses and education reimbursements Compassionate Care Leave : paid time off following the loss of a loved one and other life-changing events Work Authorization Notice : Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship. Life at Docusign Working here Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live. Accommodation Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com. If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance. Applicant and Candidate Privacy Notice States Not Eligible for Employment This position is not eligible for employment in the following states : Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming. Equal Opportunity Employer It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category. EEO Know Your Rights poster #LI-HybridBasic 12+ years of experience in event marketing or experiential marketing (preferably in B2B technology) Experience leading large-scale, global events with measurable business impact Experience managing teams, agencies, and complex budgets Experience with cross-functional collaboration and executive stakeholder management Preferred Excellent organizational, communication, and leadership skills Experience in SaaS or enterprise software Demonstrated success in data-driven event strategy and performance storytelling Passion for creating experiences that connect people, ideas, and business outcomesThe Director of First Party Events leads Docusign’s global portfolio of proprietary, brand-owned experiences, including our flagship Momentum series, Discover (developer event) and internal and customer-facing programs that bring our brand and product to life. This leader is responsible for the strategy, design, and execution of events that drive brand love, customer engagement, and revenue impact. They will manage a high-performing team of event professionals and agency partners, collaborate cross-functionally across Marketing, Sales, and Product, and ensure every Docusign experience is meaningful, measurable, and aligned to our business goals. This position is a people manager role reporting to the Vice President, Experiential Events. Responsibility Develop and execute a global first-party event strategy that aligns with Docusign’s brand positioning, go-to-market priorities, and pipeline goals Partner with the VP, Experiential Events to shape the long-term event model, including flagship strategy, tiering, and calendar planning Serve as a strategic thought partner to Marketing, Sales, and Executive Leadership on how events drive business impact Oversee the planning and execution of major first-party programs, including Momentum (NYC flagship and global cascades), and other key brand experiences Ensure programs are delivered on time, on brand, and on budget balancing creative excellence with operational efficiency Lead agency and vendor relationships, including sourcing, negotiation, and performance management Drive cross-functional collaboration with Product Marketing, Partner Marketing, Comms, and Brand to ensure cohesive messaging and experiences Partner with Marketing Analytics to define and track success metrics (e.g., pipeline impact, account engagement, attendee satisfaction, cost per attendee) Optimize event formats, content, and spend based on insights and performance data Implement processes, templates, and frameworks that increase team efficiency and scalability Lead, mentor, and develop a team of event managers and coordinators and foster a culture of creativity, accountability, and growth Encourage innovation while maintaining operational excellence and financial discipline Partner with Finance & Operations to forecast budgets, and resourcing needs