Director, Product Marketing

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

Director of Product Marketing – Lead our go-to-market strategy and narrative development across affirm’s commerce, payments, and merchant ecosystem.

This role is pivotal in shaping how affirm shows up in the market— influencing enterprise customer adoption, informing company strategy through market and customer insights, and crafting stories that resonate across key audiences including merchants, partners, consumers, and investors.

What You’ll Do

• Lead Product Marketing Strategy : define and execute affirm’s enterprise and merchant product marketing strategy across payments, commerce, and retail products. Partner with product, marketing, and sales leaders to define positioning, messaging, and go‑to‑market strategies that differentiate affirm in the market.
• Champion Product Narratives & External Storytelling : craft key product narratives for company keynotes, investor relations, executive communications, and customer advisory boards. Turn complex technical concepts into clear, compelling stories that resonate with enterprise customers, partners, and the broader market.
• Drive Go‑To‑Market Excellence : partner with cross‑functional teams to launch new products and features, ensuring clear value propositions and aligned enablement for sales, partnerships, and customer success. Create playbooks, messaging frameworks, and sales narratives that help internal teams effectively position affirm’s value.
• Create Feedback Systems & Market Insight Loops : build and operationalize structured feedback loops between customer‑facing teams (sales, success, merchant operations) and product. Translate market, customer, and competitive insights into actionable product and business recommendations. Ensure that insights from merchants, partners, and consumers inform future product strategy and roadmap prioritization.
• Partner Cross‑Functionally to Drive Impact : collaborate with product and data teams to synthesize insights from customer data, market trends, and usage analytics to inform strategic decisions. Partner with communications, brand, and investor relations to ensure consistent messaging across audiences and moments.
• Represent affirm Externally : serve as a visible, credible voice of the company— participating in key customer meetings, industry panels, and thought leadership events. Act as a trusted advisor to enterprise partners, communicating affirm’s innovation roadmap and market vision.

What We Look For

Pay Grade – S Equity Grade – 13 Employees new to affirm typically come in at the start of the pay range. affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job‑related skills.

Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents).

USA base pay range (CA, WA, NY, NJ, CT) per year : $245,000 – $325,000 USA base pay range (all other U.S. states) per year : $217,000 – $297,000

affirm is proud to be a remote‑first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned affirm office. A limited number of roles remain office‑based due to the nature of their job responsibilities.

Benefits

We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

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