Vice President of Sales & Procurement - Produce

For over 90 years, our client—a family-owned, well-established food and beverage company—has built a reputation for excellence, stability, and strong relationships in the industry. With an average employee tenure of 12+ years, they are proud of their collaborative, people-first culture. They are now seeking a Vice President of Sales & Procurement to join their leadership team in Los Angeles and drive continued growth, efficiency, and innovation.

This is a high-impact leadership role that combines strategic oversight of both sales (13 team members) and procurement (5 buyers) . The successful candidate will bring senior-level produce procurement expertise, proven success negotiating contracts with large shippers, and a data-driven approach to performance management.

Key Responsibilities

Lead, coach, and develop the sales and procurement teams to achieve performance goals and business growth.

Oversee procurement strategy, with a strong focus on produce purchasing and vendor relationship management.

Negotiate contracts with large shippers, ensuring favorable terms and sustainable supply chain partnerships.

Drive a data-centric culture, using KPIs to track, analyze, and continuously improve results across departments.

Collaborate with executive leadership to align sales and procurement strategies with overall company objectives.

Foster a positive, high-performing work environment rooted in accountability, mentorship, and teamwork.

Represent the company with professionalism and integrity when engaging with key partners and stakeholders.

Qualifications

10+ years of progressive leadership experience in produce procurement and sales, with proven team management responsibility.

Strong contract negotiation experience with large shippers and vendors.

Data-driven mindset with expertise in leveraging KPIs to drive decision-making and performance.

Track record of leading high-performing teams and cultivating long-term customer and supplier relationships.

Excellent communication, problem-solving, and leadership skills with a collaborative approach.

Bachelor’s degree in Business, Supply Chain, or related field preferred (MBA a plus).

Benefits

• Full benefits package, including medical, dental, vision, and 401(k) .

Generous PTO and paid holidays.

Hybrid schedule : 4 days onsite, 1 day remote .

Family-oriented company culture with long employee tenure and high retention.

Please send your resume to Serena Rupert at serena.rupert@gogpac.com.

All qualified applicants will receive consideration without regard to race, age, color, sex (including pregnancy), religion, national origin, disability, sexual orientation, gender identity, marital status, military status, genetic information, or any other status protected by applicable laws or regulations.

GPAC (Growing People and Companies) is an award-winning search firm specializing in placing quality professionals within multiple industries across the United States since 1990. We are extremely competitive, client-focused and realize that our value is in our ability to deliver the right solutions at the right time.