Product Marketing Manager - HCP

MicroGenDXLubbock, TX, US

job_description.job_card.30_days_ago

serp_jobs.job_preview.job_type

serp_jobs.job_card.full_time

job_description.job_card.job_description

Job Description

Description :

Join the Future of Diagnostic Innovation at MicroGenDX.

Are you passionate about transforming healthcare through cutting-edge science? At MicroGenDX Laboratory, we’re redefining infection diagnostics with advanced molecular technologies like Polymerase Chain Reaction (PCR) and Next Generation DNA Sequencing (NGS) empowering physicians to detect all bacteria and fungi in a sample, not just what grows in a petri dish.

Our mission is simple yet powerful : equip doctors with the tools they need to deliver the best outcomes for their patients. With over 100+ peer-reviewed publications and countless stories from patients whose lives have been improved—or even saved—by our technology, we’re proud to be at the forefront of caring innovation.

We’re looking for driven, curious, and compassionate professionals who share our commitment to excellence in patient care and scientific advancement. If you're ready to make a real impact in healthcare, we invite you to bring your talent to MicroGenDX.

Innovate with purpose. Grow with us. Change lives.

Apply today and be part of something extraordinary.

The Product Marketing Manager (Healthcare Providers) will lead the go-to-market strategy and execution for MicroGenDX’s clinical diagnostics portfolio targeting physicians, clinics, and hospital systems. This role drives digital campaigns, sales enablement, and development of marketing content to boost provider engagement, brand visibility, and HCP conversions. Working cross-functionally with Sales, Operations, and Medical Affairs, the manager will also build KOL relationships and lead initiatives that increase awareness, adoption, and trust in our testing solutions.

Lead Go-to-Market (GTM) Strategy
Develop and execute comprehensive GTM strategies for healthcare provider-facing products.
Conduct market research and competitive analysis to inform product positioning and differentiation.
Define clear messaging frameworks and launch plans tailored to clinicians and health systems.
Content Development and Campaign Execution
Create compelling, on-brand marketing content including sales collateral, landing pages, paid ads, email campaigns, and social media.
Tailor messaging to resonate with clinicians, specialty providers, and healthcare systems.
Cross-Functional Collaboration
Partner with Sales, Medical Affairs, Operations, and external partners to align marketing initiatives with clinical and commercial objectives.
Ensure seamless communication and execution across departments.
Market and Audience Research
Analyze market trends, provider segments, and audience behaviors to refine marketing strategies.
Identify new opportunities for engagement and optimize messaging based on insights.
KOL Engagement and Thought Leadership
Build and maintain relationships with key opinion leaders (KOLs) in relevant specialties.
Support speaker development programs and foster provider trust through thought leadership initiatives.
Brand Strategy and Consistency
Contribute to the evolution of the MicroGenDX brand strategy.
Ensure consistency in voice, visual identity, and messaging across all provider-facing communications.
Performance Tracking and Optimization
Monitor campaign performance and key performance indicators (KPIs).
Provide actionable insights and recommendations to leadership for continuous improvement.
Event Representation and Outreach
Represent MicroGenDX at industry conferences, trade shows, and professional meetings.
Support provider outreach and relationship-building efforts. (Travel required
Reporting and Strategic Updates
Prepare and present regular updates on marketing performance, campaign outcomes, and strategic direction to senior leadership.
Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

Requirements :

Required Skills / Abilities :

Strong writing and verbal communication skills, with the ability to simplify technical content into clear, benefit-driven messaging.

Experience developing go-to-market (GTM) strategies, launching products, and supporting sales enablement.

Understanding healthcare provider audiences, including their needs, mindset, and decision-making processes.

Basic proficiency in Adobe Acrobat Pro, Premier Pro, Canva, and generative AI tools (e.g., ChatGPT, Gemini, Perplexity).

Familiarity with digital advertising platforms such as LinkedIn Ads, Google Ads, Reddit Ads, Meta Ads, and DSPs.

Ability to create effective, on-brand marketing and sales collateral for HCP Audiences.

Foundational knowledge of digital marketing and design principles, with a collaborative approach to working with creative teams.

Strong organizational skills with attention to detail and follow-through.

Proven ability to manage projects and collaborate cross-functionally across departments.

Proficiency in Microsoft Office Suite, Power BI, Jira, Zendesk, and Airtable.

Education and Experience :

Bachelor’s degree in business, marketing, healthcare, the life sciences, or related field preferred

Healthcare / Medical industry experience, preferably working directly with physicians and other healthcare providers (Hospital experience is a plus).

3-5 years professional experience in marketing such as performance marketing, product marketing, brand marketing, or B2B marketing

Preference for location in American South or Northeast regions but not required.

serp_jobs.job_alerts.create_a_job

Product Marketing Manager • Lubbock, TX, US