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Lead Marketing Technology Solutions
Lead Marketing Technology SolutionsDeWinter Group • Boston, MA, United States
Lead Marketing Technology Solutions

Lead Marketing Technology Solutions

DeWinter Group • Boston, MA, United States
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Title : Lead Marketing Technology Specialist

Job Type : Permanent

Target Start Date : ASAP

Work Location / Structure : Hybrid (3x a week onsite : Tuesday through Thursday) in Boston, NY, or DC

About the Opportunity

Our client, a leader in theLegal Servicesindustry, is seeking a skilled Lead Marketing Technology Specialist to join their team for a permanent engagement. This is a crucial role focused on fully owning and optimizing their core experience management software, driving operational efficiencies, and supporting the firm's business development initiatives. This is a high-impact position that requires a self-motivated professional who can effectively integrate technology with strategic firm objectives in a fast-paced, social environment.

Key Responsibilities & Deliverables

  • Day-to-day administration of the firm's experience management system (Foundation), responsible for implementing global changes and maintaining the database to ensure the firm is leveraging the system’s full functionality.
  • Defining projects to enhance existing data, refine workflows, and create operational efficiencies across the firm.
  • Monitoring integrations to ensure accurate data flow across marketing automation, CRM, and the firm’s time and billing system.
  • Identifying and implementing opportunities to leverage automation across firm systems.
  • Collaborating with the Business Development team on experience used in pitch materials, crafting thorough matter narratives, designing and exporting pitch materials, and researching / tagging clients and matters.
  • Designing useful and strategic reports for the business development team.
  • Collaborating with the Senior Marketing Technology Operations Manager to oversee the vendor relationship and execute product enhancements.

Required Skills & Experience

  • 5+ yearsof overall experience, with at least1-2 yearsexperience directly managing or working with Foundations and / or IKAUN.
  • Deep expertisein working with experience management databases (preferably Foundation and / or IKAUN), marketing automation systems, and data mapping. This isn't a learning role—you need to be a subject matter expert.
  • Demonstrated abilityto work autonomously, manage your own time effectively to meet project goals, and feel comfortable engaging with executive-level decision-makers.
  • Experience withdocumenting key processes, workflows, and performing data analysis.SQL knowledge is desirable.
  • Strong communication skillsto provide clear and concise status updates to the project team and collaborate effectively with an outgoing, highly social team across multiple departments, including a clear understanding of thelegal environment.

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