Director of Marketing

Director of Marketing & Innovation

Circle Graphics is the world's foremost producer of grand and large-format digital graphics. We are an industry leader in creating innovative products for outdoor advertising.

Our combined 300,000 square feet of manufacturing facilities across the United States house over 35 grand and large format digital printers and custom automated finishing equipment to produce printed materials up to 16 ft wide. Our prepress department processes more than 20,000 files per day with the aid of proprietary software automation tools. We operate around-the-clock, 7 days a week to deliver extraordinary customer service, and print over 431 million square feet of material annually. We specialize in industry leading innovations accompanied by world class service.

Essential Duties & Responsibilities

External Marketing : 40% of position responsibility

Define and execute inbound and outbound marketing plan and Go-to-Market strategies, including strategy for marketing mix, marketing programs, social media, marketing events, online programs, written and online collateral / resources, etc.

Develop and maintain company brand strategy

Strengthen brand recognition and awareness of the company's products and solutions

Develop, manage and justify marketing budgets

Improve and manage company web sites.

Internal Marketing : 40% of position responsibility

Work with Sales and Account Managers to ensure customers are educated on new products and product benefits

Oversee marketing and sales communications for product launches and initiatives.

Develop brand identity assets and compelling sales collateral

Manage planning and execution of internal / external events, including shows, customer events, sales meetings, etc.

Build and manage the internal communication workflow to ensure consistency, cohesion and timing across the company to ensure communication rollouts are aligned and coordinated.

Research & Reporting : 20% of position responsibility

Manage competitive analyses and make reports available to the leadership team, reports to be clear, concise and understandable to the Sales team and our customers.

Monitor and report on marketing costs and expenses, ROI, working metrics and KPIs to executive management team

Measure the effectiveness of the marketing initiatives and implement improvements

Additional Tasks and Responsibilities :

Other duties and special projects as assigned

Work directly with the executive team on special projects as needed.

Education and Formal Training

Bachelor's Degree in Marketing, Sales, or Business Development required

5+ years' experience in marketing communications, supporting an internal business function with multiple departments.

Knowledge, Skills, and Abilities

Ability to motivate and lead others; highly collaborative planning ability; superior business acumen, communication and business judgment.

Must be able to work well under pressure and have a strong understanding of the business process management and demonstrated achievements.

Must possess excellent organizational and time management skills for managing multiple, diverse and conflicting activities and project teams.

Entrepreneurial, creative, and superb follow-through required

Strong project management skills with an ability to manage multiple simultaneous projects required

An analytical approach to work, constantly thinking in terms of iteration, testing, measurement, and redirection

Proven ability to develop positive relationships through "open door" communications.

Excellent attention to detail and follow through with communication and a sense of urgency for deadlines.

Must be proficient in Microsoft Office Suite (Word, Excel, PowerPoint and Outlook)

Adobe Creative Cloud (Photoshop, Illustrator, InDesign)

Intellectual Demands

Must understand vague and implicit instructions, and react favorably in all work situations.

Must be approachable and responsive to a variety of people and issues.

Must be adaptable and flexible in dealing with a variety of people.

Must be able to resolve problems, handle conflict and make effective decisions under pressure.

Requires public contact and excellent interpersonal skills.

Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public.

Ability to solving practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.

Ability to interpret a variety of instructions furnished in written, oral, diagram and schedule form.

Working Environment & Physical Demands

Typical office environment - Requires prolonged sitting, some bending, stooping and stretching.

Requires eye-hand coordination and manual dexterity sufficient to operate a keyboard, photocopier, telephone, calculator and other office equipment.

Requires a normal range of hearing and vision to record, prepare and communicate appropriate reports and answer the phone.

Requires eyesight correctable to 20 / 20 to read numbers, reports and computer terminals

Travel Requirements

Up to 10% travel expected

Benefits : Sensaria + Circle Graphics offers a competitive compensation package, which includes vacation days, sick days, paid holidays, a paid floating holiday of your choice, paid maternity & paternity leave, along with Medical, Dental, Vision, 401K, STD, LTD, Optional Life insurance, and opportunities for professional development.

EEO Statement : Sensaria + Circle Graphics and its subsidiaries and acquired companies, (The Company) is an equal employment opportunity employer. The Company's policy is to not unlawfully discriminate against any applicant or employee on the basis of race, color, sex, religion, national origin, age, disability, or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any protected category, characteristic or status. It is also the Company's policy to comply with all applicable state, federal and local laws respecting consideration of unemployment status in making hiring decisions.

The Company complies with the ADA, the ADAAA and applicable state law and considers reasonable accommodation measures that may be necessary for qualified applicants / employees to perform the essential functions of the job. Hire may be contingent upon a post-offer medical examination, and skill and agility tests, as appropriate for the position. Assistance For the Disabled Alternative formats of this Privacy Policy are available to individuals with a disability. Please contact careers@sensaria.com or careers@circlegraphicsonlline.com for assistance.