Marketing and Creative Content Manager

The Arc Erie County New York has been supporting children and adults with disabilities, and their families in achieving their desired quality of life by creating opportunities through comprehensive services for over 65 years.

Marketing & Creative Content Manager

Location : Williamsville, NY

Department : Administration- Marketing & Community Outreach

Status : Full Time (40 hours), Non Exempt

Make a Difference, Lead with Purpose! The Arc Erie County NY is seeking a dynamic and experienced Marketing & Creative Content Manager to execute marketing campaigns, conduct market research, create promotional materials, and handle administrative tasks to ensure smooth campaign operations. This position plays an essential role in expanding community awareness, promoting The Arc Erie County's programs and services, and extending the agency's brand through creative marketing initiatives. Assists the Director of Marketing & Community Outreach.

What You'll Do :

• Assists in the planning, coordination, and execution of integrated marketing campaigns to promote agency programs, services, and events.
• Supports the Director of Marketing & Community Outreach in implementing strategies to increase community awareness, donor engagement, and program utilization.
• Help design, layout, and produce a variety of marketing materials for digital and print platforms, including brochures, flyers, newsletters, booklets, fact sheets, presentations, advertisements, and social media content.
• Draft engaging pieces and graphics for social media, agency website, email, and promotional materials that align with the agency's mission and branding guidelines.
• Produce short promotional videos highlighting agency programs, individuals that the agency supports, and fundraising events.
• Assist in organizing and supporting marketing and fundraising events, including the "Ale Trail," membership drives, and community outreach activities.

What You'll Bring :

OR

AND

Why Join The Arc Erie County NY?

We offer a mission-driven workplace where your leadership directly enhances the lives of independence of people with developmental disabilities. Be part of a collaborative team that values integrity, respect, responsibility and innovation. Some additional perks include :

See our full job description listed below :

Job Description

Job Title :

Marketing & Creative Content Manager

Department :

Administration - Marketing & Community Outreach

Job Grade : Position Summary :

The Marketing & Creative Content Manager supports the Marketing & Community Outreach team by executing marketing campaigns, conducting market research, creating promotional materials, and handling administrative tasks to ensure smooth campaign operations. This position plays an essential role in expanding community awareness, promoting The Arc Erie County's programs and services, and extending the agency's brand through creative marketing initiatives. Assists the Director of Marketing & Community Outreach.

The role involves assisting in campaign planning and execution, content creation, social media management, web site updates, performance tracking, event coordination, and collaboration with both internal departments and external partners to achieve the agency's marketing and outreach goals.

This position involves a combination of office and community-based work, including attending agency events and community meetings as needed. Occasional evening and weekend hours are required for special events and community engagement activities outside normal working hours - 8 : 00am- 4 : 30pm Monday - Friday. This position works on-site non-remote.

Reporting Relationship :

Reports to the Director of Marketing & Community Outreach. Works closely with members of the Marketing & Community Outreach team, other staff within the agency, and members of the community.

Job Duties and Responsibilities :

Qualifications and Education Requirements :

Bachelor's Degree in Graphic Design, Marketing, Social Media, Web Management, and / or a related field PLUS a minimum of three years' experience in a communication / graphic design, web management, and / or social media role.

OR

Associate's Degree in Graphic Design, Marketing, Social Media, Web Management, and / or a related field PLUS a minimum of five years' experience in a communication / graphic design, web management, and / or social media role.

PLUS

Proficient in the latest Adobe Creative Suite (e.g., Adobe InDesign, Illustrator, Photoshop, etc.), Canva, Hootsuite, and Square Space. Knowledge of web and social media best practices. Proficient in Microsoft Office software are essential. Must be able to provide writing samples, previous examples of work in graphic design / media, and special events.

Key Skills Required :

Competency with the Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with digital marketing tools (Canva, Photoshop, Illustrator, etc.), social media management platforms, email marketing services, and CRM software.

Essential for managing multiple projects, deadlines, and tasks efficiently.

Strong written and verbal communication skills for creating content and collaborating with team members. Presentation skills are essential.

Ability to analyze data, compile reports, and present findings in a clear, insightful way.

Crucial for proofreading copy, managing data, and ensuring accuracy in marketing materials.

A creative mindset to contribute new ideas for campaigns and content.

Essential Job Functions :

Ability to conceptualize and design materials based on verbal / abstract management direction. Ability to carry out detailed but involved instructions and to deal with problems involving multiple variables. Ability to adapt to diverse requests and quickly changing requirements. Good time management and organizational skills

Ability to communicate clearly in English with individuals and in a positive manner in both oral and written form; maintain effective working relations with agency personnel; ability to maintain confidentiality; remain open to others' ideas, must be able to work alone or with others. Ability to adapt to changes in the work environment, manage demands and able to deal with frequent change, delays or unexpected events. Must be dependable, consistently at work on time, follow instructions, respond to management direction and solicit feedback to improve performance. Ability to adhere to and maintain a professional demeanor and appearance at all times.

Ability to use video equipment, camera, common office equipment : telephone, computer / laptop, fax, copy machine, etc.

Agency Principles :

This position is NON- EXEMPT from the overtime requirements of the Fair Labor Standard Act.

The Arc Erie County New York retains the right to change this job description at any time.

The Arc Erie County New York is an Equal Opportunity / Affirmative Action Employer and strong advocate of workforce diversity. Minority / Female / Sexual Orientation / Gender Identity / Disability / Veteran.