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MarTech Architect
MarTech ArchitectInfoVision Inc. • Dallas, TX, United States
MarTech Architect

MarTech Architect

InfoVision Inc. • Dallas, TX, United States
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Job Title : MarTech Architect

Location : Dallas, TX or Basking Ridge, NJ

Duration : Long-term

Hybrid role – 3 days onsite

Summary :

We are seeking a highly skilled and experienced Architect with a strong focus on customer data, omni-channel personalization, and media marketing. In this role, you will be instrumental in designing, developing, and implementing innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth.

Key Responsibilities :

  • Digital Marketing & Targeting Architecture :
  • Design and implement a robust media marketing architecture for new and existing customers, encompassing targeting & retargeting strategies across various channels (e.g., social media, search, display, video).
  • Lead Media Activation integration to enable digital marketing through social media and advertising platforms.

Real-time Personalization :

  • Design and implement real-time personalization strategies for existing and new customers across various channels (e.g., online and offline channels).
  • Integrate real-time data streams (e.g., website behavior, location data, purchase history) to deliver personalized experiences.
  • Design and integrate rules-based and machine learning-based personalization models.

    • Customer Data Platform (CDP) Development :

  • Data Ingestion & Orchestration :
  • Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party data.
  • Cross-functional Collaboration :
  • Facilitate communication and knowledge sharing across all stakeholders.

    • Technology Expertise :

  • Deep understanding of MarTech stack, including Tealium, GCP, Kafka, Pega, and Adobe Target.
  • Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).

    • Qualifications :

  • Experience : 7+ years of experience in MarTech development and architecture with a strong focus on media marketing, customer data, real-time personalization, and CDP implementations.

    • Technical Skills :

  • Expertise in Tealium / Adobe, GCP, Kafka, Pega, and Adobe Target.
  • Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).
  • Strong programming skills in Java, Python, or other relevant languages.
  • Experience with data integration tools and technologies.
  • Proficiency in SQL and NoSQL databases.
  • Experience with cloud computing platforms (GCP).
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