Director of E-Commerce

Job Description

Job Description

Employment Status :  Full-Time, Benefits Eligible

Location :  On-Site at NEW Gymreapers HQ in Nampa, ID (20 mins outside of Boise, ID)

Schedule :  Monday - Friday, 8AM - 5PM (flex according to business needs)

Reports To :  VP of Marketing

Job Description :

Gymreapers is seeking an experienced Director of E-Commerce to help build, scale, and lead our E-Commerce operations . The ideal candidate will have a proven track record of driving growth by leveraging data-driven strategies, optimizing digital sales channels, and implementing innovative solutions that enhance customer acquisition, retention, and profitability.

The ideal candidate is both an analytical thinker and creative problem solver who thrives in a fast-paced, entrepreneurial environment. This position will operate within an omni-channel environment, managing cross-functional teams, and aligning initiatives with overarching business objectives to achieve sustainable growth. This role will partner closely with the Marketing leadership team to develop and execute digital strategies that align with company vision and goals.

About Gymreapers :

At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look-a-likes.

We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more.

With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.

Our Core Values :

Grow or Die

Customer Obsession

Extreme Ownership

Nothing is Given / / Everything is Earned

Be Humble

1% Better Everyday

Live with Integrity

Sacrifice

Key Responsibilities :

Full Funnel  Strategy Development

• Develop and implement a data-driven comprehensive e-commerce sales strategy aligned with Gymreapers growth objectives and focused on major analytics software's.
• Identify opportunities to increase revenue through pricing strategies, upselling, and promotional campaigns while improving cost efficiency and profitability margins.
• Partner with internal teams to synchronize product launches to achieve channel targets.
• Collaborate with the marketing team to drive traffic and customer acquisition through SEO, SEM, email marketing, social media, and paid advertising campaigns.
• Lead and develop email marketing strategy in collaboration with CEO and Creative team.

E-Commerce Team Organization Building

• Build, structure, and lead a high-performing e-commerce team ensuring alignment with Gymreapers goals.
• Define and refine the organizational structure to support scalable growth
• Establish performance standards, KPIs, and metrics to drive accountability, innovation, and results across the team.
• Define and execute a comprehensive sales strategy for e-commerce channels, including direct-to-consumer (DTC) platforms, third-party marketplaces (e.g., Amazon, Walmart), and affiliate networks.

Account Management & Growth

• Oversee and conduct regular business reviews with external partners to identify growth opportunities and address challenges.
• Leverage insights and feedback from consumers to understand how users interact with the site and lead the implementation of new features based on findings
• Oversee the selection, implementation, and optimization of e-commerce platforms, ensuring scalability and user-friendly experiences.
• Work closely with design agency to implement overhaul of Gymreapers website

Product & Calendar Alignment

• Collaborate closely with product development and merchandising teams to align on expansions and launches.
• Adapt strategies in real-time based on seasonal shifts, retail trends, and competitive positioning.

Financial Management & P&L Ownership

• Own and manage the e-commerce sales P&L, focusing on driving profitable growth and managing expenses within budgetary guidelines.
• Forecast and track sales performance, preparing reports and insights to inform executive leadership on e-commerce performance while identifying areas for improved financial efficiency

Team Leadership & Development

• Lead, mentor, and grow a high-performing team by setting clear objectives, providing regular feedback, and promoting a culture of excellence and accountability.
• Invest in team training and development to ensure the organization stays ahead of industry trends and best practices.
• Foster cross-functional collaboration with marketing, operations, and customer support to ensure a seamless customer experience across all channels.

Qualifications :

• 7+ years of e-commerce experience with at least 3 years in a senior or director-level role.
• Proven track record growing DTC revenue at a consumer brand, ideally in fitness, apparel, or CPG.
• Deep understanding of Shopify ecosystem, Google Analytics, and major MarTech tools.
• Strong experience with Amazon Seller Central, paid advertising, and marketplace optimization.
• Excellent analytical skills with a strong command of performance metrics and KPIs.
• Strong leadership and communication skills with a passion for innovation and growth.
• Bonus : Experience in fast-scaling brands and startup environments.

Benefits / Perks :

• Competitive Pay
• Company paid holidays
• Paid Time Off (PTO)
• Gymreapers on-site gym!
• Newly renovated HQ!
• 401(k) with up to a 4% employer match
• Life Flight Program, Voluntary
• Employee Assistance Program
• 50% Employee Discount
• 100% Employer Paid : Medical, Dental and Vision
• 100% Employer Paid : Short-term and Long-term disability - life insurance for both employee and spouse / dependents
• Health Savings Account (HSA) employee option

Gymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.

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