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Specialist, Marketing
Specialist, MarketingCECO Environmental • Addison, Texas, USA
Specialist, Marketing

Specialist, Marketing

CECO Environmental • Addison, Texas, USA
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Job Summary

CECO Environmental is a global leader in providing sustainable solutions for industrial air water and energy transition. Since 1966 weve been addressing the worlds most pressing environmental challenges. Our mission is to protect people the environment and industrial equipment making a tangible impact across industries like renewable energy semiconductor manufacturing power generation and water treatment. As a purpose-driven company we foster a culture of innovation collaboration and integrity ensuring that every project we undertake creates lasting positive change. At CECO youll be part of a growing dynamic team committed to a cleaner safer and more sustainable future.

As part of the CECO Environmental family of brands Peerless Emissions Control plays a critical role in delivering specialized air solutions that protect both people and the environment. By joining our team youll contribute to our shared mission of protecting global industrial operations and shaping the future of environmental stewardship.

The marketing specialist supports our sales teams for Peerless and CCA in the broadest possible way. This position plays an active role in developing executing and optimizing marketing strategies with the aim of reaching both new and existing customers. You play an active role in the growth of our online presence and make sure our products are promoted in an attractive way on our platforms. This role makes a valuable contribution in strengthening our market position increasing our brand awareness and implementing our digital strategy and physical activities like trade shows or other events.

Your Responsibilities Will Be :

  • Branding & Marketing Strategy

Develop and implement comprehensive branding and marketing strategies.

  • Conduct market research to identify trends and opportunities for growth.
  • Website improvements
  • Lead initiatives to enhance the user experience and content of the websites. Collaborate with IT and design teams to ensure websites reflect brand identity and engage visitors.

  • SEO Management
  • Oversee and optimize SEO strategies for brands ensuring alignment with corporate marketing initiatives.

  • Monitor performance metrics and adjust tactics to improve search rankings and organic traffic.
  • Social Media
  • Create and manage engaging content for LinkedIn and other relevant social platforms.

  • Analyze engagement metrics and develop strategies to enhance brand visibility and interaction.
  • Marketing materials
  • Design and update marketing brochures that effectively communicate the value propositions of each brand. Ensure all materials are consistent with branding guidelines and messaging strategies.

  • Develop and refine presentations for sales and marketing efforts ensuring clarity and alignment with brand messaging.
  • Provide training and support for sales teams on content delivery.
  • Lead the creation and distribution of white papers that highlight industry insights and product innovations. Collaborate with subject matter experts to ensure accuracy and relevance of content.
  • Exhibition Support :
  • Assist in the planning and execution of exhibitions and trade shows ensuring brand representation is consistent and impactful.

  • Coordinate logistics materials and on-site support for events.
  • Required Qualifications :

  • Minimum of 3-5 years of experience in a marketing role preferably within a technical or engineering industry.
  • Bachelors degree in Marketing Business Administration or a related field is preferred.
  • Proven track record in managing branding and marketing initiatives for multiple product lines.
  • Travel Requirements :

    This position may require occasional travel for exhibitions trade shows and meetings with sales teams.

    ADA REQUIREMENTS (For U.S. positions only) :

    Work Environment : This position is based at the headquarters located in Dallas TX. Minimal physical requirements primarily computer use and communication via virtual platforms are necessary. Flexibility to adapt to occasional scheduled video meetings and collaborative tasks is essential.

    Physical Demands

    Positions in this function typically require standing climbing balancing stooping kneeling crouching crawling reaching walking pushing pulling lifting grasping feeling talking hearing seeing and repetitive motions.

    Concentrated mental and / or visual attention. The work involves performing complex tasks to very close accuracy and quality specifications or a high degree of hand and eye coordination for sustained periods. Compliance with company attendance standards.

    The job is typically performed under industrial & outside working conditions; any disagreeable elements are generally absent during normal performance of job. Compliance with company attendance standards.

    Sedentary Work : Exerting up to 50 pounds of force occasionally and / or a negligible amount of force frequently or constantly to lift carry push pull or otherwise move objects including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

    We Offer :

    We provide a variety of medical insurance plans with dental and vision coverage Employee 401(k) tuition reimbursement and much more.

    At CECO we are committed to a culture where every employee is valued and respected for their unique experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts that inspires innovation and brings the best solutions to our customers.

    ABOUT US

    CECOs Commitment to Our People

    At CECO our people are at the center of everything we do. Whether youre a professional looking for a career change an undergraduate student exploring opportunities or a recent graduate with an advanced degree youll find your chance to make a difference with CECO.

    ABOUT CECO

    CECO Environmental is a leading environmentally focused diversified industrial company whose solutions protect people the environment and industrial equipment across the globe serving a broad landscape of industrial air industrial water and energy transition markets.

    We serve these markets and our global customers through our key business segments : Engineered Systems and Industrial Process Solutions. Learn more about CECO by visiting About Us .

    Equal Opportunity Employer

    CECO is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex race color religion national origin age marital status political affiliation sexual orientation gender identity genetic information disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.

    Accessibility Assistance or Accommodation

    If you have a disability and are having difficulty accessing or using this website to apply for a position please contact : .

    Required Experience :

    IC

    Key Skills

    Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

    Employment Type : Full-Time

    Department / Functional Area : Marketing

    Experience : years

    Vacancy : 1

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