Social Media Coordinator

If you're ready to make waves in the digital sphere, this is the role for you! Lincoln Tech is searching for a Social Media Coordinator to create captivating content for our B2B social media platforms, igniting interest and engagement on Twitter and LinkedIn. Collaborate closely with our expert team, including the Social Media Manager and Director, to curate compelling content for Facebook, Instagram, and beyond, amplifying our presence across select campuses and promotional events. We're seeking a driven individual with a passion for social content creation, brand elevation, and fostering vibrant audience interactions.

Requirements

Bachelor's degree required; concentration in advertising, marketing, media, or communications preferred

3-5 years of direct social media experience

Knowledge and understanding of various social media platforms, their users and how each platform can be deployed for different objectives (Twitter, Linkedin, Facebook, Instagram, TikTok, SnapChat, YouTube)

Experience in social media tactics that increase brand equity and awareness

Experience with content creation tools (ie : Canva, promo.com, etc)

Possesses the ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues

Functional knowledge of Microsoft Office systems and software

Responsibilites

Manage B2B Social Media marketing campaigns and day-to-day activities related to corporate and campus pages

Work with campus administrators on B2B content.

Manage published content (images, video and copy)

Compile monthly, quarterly and ad hoc reports for management showing social media results. Analyze, review and report on effectiveness of campaigns in order to maximize results.

Monitor, listen and respond to users in a "social" way

Analyze campaigns and translate data into recommendations and plans for enhancing social media campaigns

Monitor best practices among campus, competitors and industry trends

Lead internal training and share B2B best practices with company and campus social media administrators

Monitor social media trends, tools, applications, channels and strategies

Full Time

Medical, Dental, Vision

Life and Disability Insurance

401(k) with Company Match

Paid Time Off and Holidays

Growth Opportunities

About Us

For over 75 years Lincoln Tech has been one of the nation's leading providers of career training in Healthcare, Automotive / Diesel, Skilled Trades, Information Technology.

Lincoln Tech is an Equal Opportunity and Affirmative Action Employer.

Email : careers@lincolntech.edu

Website : lincolntech.edu / careers

Social Media Coordinator-11033