Marketing Operations & Lifecycle Manager

At InStride people are our purpose.

We believe that investing in people is the most powerful way to drive successfor individuals and organizations alike.

As a public benefit corporation we partner with leading employers to unlock opportunities for their employees providing access to top-tier education programs that align with their employees career goals and the companys business goals.

Our mission goes beyond skill-building; were here to empower our partners employees to advance their careers elevate their expertise and achieve meaningful personal and professional growth.

No matter the team youre on our dedication to the success of our partners and their employees is what drives us. If youre passionate about making a difference and driving educational and professional advancement InStride is the place for you.

To get a better feel for our culture watch more here.

Candidates must be located in one of the following states to be considered eligible for employment : AZ CA CO CT FL GA IL IN KS LA MD MA MI MO NV NH NJ NY PA OH OR TX VA WA WI.

What were looking for (role overview) :

Were looking for a Marketing Operations and Lifecycle Manager who sits at the intersection of lifecycle strategy operations excellence and campaign execution.

This person will own how prospects and leads move through the marketing funnel from first engagement through opportunity creation ensuring every touchpoint is personalized data-informed and performance-optimized.

Youll architect and execute full-funnel lifecycle programs manage marketing automation and data systems and bring campaigns to life through content email digital and event execution. The right candidate combines strategic lifecycle design with hands-on operational and analytical skills driving measurable impact on pipeline progression and revenue growth.

Skills wed love to see you show off :

• Lifecycle marketing : Expertise in lifecycle marketing including design and optimization of multi-stage nurture and engagement programs.
• Marketing automation expertise : Strong command of marketing automation platforms and deep integration knowledge with Salesforce. Knowledge of Marketo required HubSpot a plus.
• Account based marketing : Experience with ABM and intent tools to drive meaningful engagement and funnel movement.
• Data and analytics skills : Advanced analytical skills with the ability to build and interpret dashboards tracking funnel metrics conversion rates and velocity. Ability to use this data to optimize and continually refine our process to convert throughout the funnel.
• AI workflow and automation tools : Proficiency using AI workflow and automation tools to streamline campaign execution and personalization.
• Cross-functional project management and collaboration : Able to motivate engage and work effectively across a fast-paced multidisciplinary team to ensure high-quality results.

Who you are (ideal profile) :

How you will create impact (key responsibilities) :

Compensation

At InStride final offer amounts are dependent on multiple factors including location depth of experience interview performance and equity with other team members.

We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.

Compensation range :

$110000 - $130000 USD

We are looking for someone who is not only technically skilled but also enthusiastic about making ameaningful impact. If this description resonates with you were excited about the possibility of having youon our team. As a skills-driven employer we encourage you to apply if there is a skill-fit even in theabsence of years of experience.

Dont meet every single requirement Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At InStride we are dedicated to building a diverse inclusive and authentic workplace so if youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we encourage you to apply anyways. You may be just the right candidate for this role!

Benefits @ InStride

As an organization that champions investing in people its critical we walk the talk. Thats why InStride employees are eligible to enroll in 2800 online certificate and degree programs through our Step Forward program . Unlike traditional tuition reimbursement programs InStride covers your tuition upfront regardless of your course of study degree type or school - eligible to employees starting Day 1.

This role is also eligible for the following benefits :

InStride Diversity and Inclusion Statement

At InStride we foster a culture of belonging we support authenticity and intersectionality and we embrace and appreciate our differences. We do this by building a diverse pipeline of talent and ensuring equitable access to opportunities information and leadership. We celebrate diversity and are committed to creating an inclusive environment for all employees.

If you have a disability or special need that requires accommodation please let your recruiter know.

Policies & Disclosure

InStride recommends employees have their COVID vaccinations. InStride may require employees to have COVID vaccination before entering the office or attending any InStride-related even in the future. However we do not require this at this time.

For questions on how we use personal information of job applicants please refer to InStrides Job Applicant Privacy Policy.

Beware of recruiting scams. InStride does not require a financial transaction or any financial account information to be eligible for employment. If you receive a message purporting to be from InStride asking you for a financial transaction your financial account information or any other sensitive information please do not respond and let us know immediately at .

About InStride

InStride is a human capital management company that helps organizations retain talent upskill employees and fill critical workforce roles through education programs. By breaking down barriers to learning fostering career growth aligned with organizational goals and simplifying program management InStride delivers lasting impact. Partnering with forward-thinking companies like Labcorp Adidas and SSM Health InStride drives meaningful social and business outcomes by providing access to life-changing education. Visit or follow InStride on LinkedIn for more information and up-to-date news.

Required Experience :

Manager

Key Skills

Guest Services,Front Office,Gym,Document Control,Airlines

Employment Type : Full Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 110000 - 130000